Digital Performance Analyst - Toronto, Canada - DAC Group

DAC Group
DAC Group
Verified Company
Toronto, Canada

1 month ago

Sophia Lee

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Sophia Lee

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Description

Do you have the
enthusiasm to rise to each challenge, the
excellence to drive outrageous performance, the
curiosity to continually expand your knowledge, and the
courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.


Proove Intelligence, a division of DAC Group, is seeking a talented Digital Performance Analyst to join our growing team of professionals.

As a Digital Performance Analyst, you will be responsible for analyzing and providing recommendations to optimize digital campaigns across various channels for a select group of key clients.

You will work closely with the digital media and account teams to deliver insights that help our clients achieve and exceed their marketing objectives.

Sound like your kind of thing? Let's get to the details


Responsibilities:


  • Analyze digital campaigns' performance using various analytics and statistics tools to deliver insights and recommendations.
  • Develop dashboards, reports, and visualizations to communicate insights and performance metrics to internal and external stakeholders.
  • Working with the media and account teams, verify ongoing accuracy of reporting metrics, correct tracking pixel implementation, etc. to ensure accuracy and reliability of data.
  • Stay current with industry trends and best practices in digital marketing and data analytics to improve datadriven decisionmaking.
  • Collaborate with digital marketing teams to identify and develop new performance optimization strategies.
  • Actively participate in the development and delivery of presentations and reports to clients.
  • Perform ad hoc analyses based on client business realities and/or media hypotheses.

Qualifications & Experience:


  • Bachelor's degree in a relevant field such as statistics, mathematics, economics, or business analytics.
  • At least 23 years of experience in data analysis, digital marketing, or a related field.
  • Experience with analytics and statistics tools, such as Google Analytics, Adobe Analytics, Qlik Sense, Tableau, Snowflake, and BigQuery
  • Familiarity with digital marketing channels such as SEO, SEM, Programmatic, and social media marketing.
  • Knowledge of programming languages such as Python, R, and SQL.
  • Strong analytical and problemsolving skills with the ability to think strategically and creatively.
  • Excellent communication and presentation skills with the ability to explain complex data in a clear and concise manner.
  • Experience working in a dynamic, digital media agency environment is highly desirable.

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