Brand Manager, Sleeman - Guelph, Canada - Sleeman Breweries

Sleeman Breweries
Sleeman Breweries
Verified Company
Guelph, Canada

3 weeks ago

Sophia Lee

Posted by:

Sophia Lee

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Description

At Sleeman Breweries we are proud to offer a supportive and progressive work environment where employees can enjoy a variety of sought-after benefits and job perks.

_

  • Below is a summary of the benefits enjoyed by our fulltime, permanent employees:_
- _ _Parental leave top-up benefit_
- _ _Competitive compensation_
- _ _Benefits package that includes medical, dental and vision for families_
- _ _RRSP matching program_
- _ _Employee tuition reimbursement program_
- _ _Complimentary staff beer (taxable benefit)_

  • Please note that for all other positions (contracts, parttime, etc.) potential benefits and other job perks can be discussed during the interview process with an HR representative._
  • We are committed to helping our employees find fulfillment in their careers through worklife balance and creating a diverse workforce that is equitable and inclusive. Sleeman Breweries was proudly named one of Canada's Greenest employers and one of Canada's Top Employers by Forbes Magazine Sleeman Breweries is an equalpay employer and strives to continue to do better better beer, better people, getting better._

POSITION:
Brand Manager, Sleeman


LOCATION:
Guelph, Ontario


LEVEL:
Manager


HIRING RANGE:
94900

to

118600


DESCRIPTION:


The Brand Manager, Sleeman leads the management of the Sleeman brand for the organization, providing all related short and long-range strategic leadership as well as planning, building, and delivery of results.

This role is accountable for the coaching and development of one Assistant Brand Manager as well as for leading and influencing multiple related functions across the organization.

Sleeman is the flagship brand of the organization and amongst the priority beer brands for the company. With its vast portfolio in multiple segments, the Sleeman brand is the largest brand in the corporation. Hybrid work model - 2 days in office, 3 days home.


Key Responsibilities Include:

  • Lead the development and execution of Sleeman brand management activities nationally for the organization including strategic and tactical planning, positioning/brand identity, new product development, packaging, creative development, media selection, public relations, pricing strategy, consumer insights, promotional activities, and social media.
  • Achieve annual volume, market share and financial targets (gross margin, revenue). Develop and manage budgets for the brands, effectively allocating resources to drive short and longterm brand growth and profitability.
  • Lead development, monitoring and analysis on key brand health performance indicators and follow up to make strategic recommendations based on same
  • Lead the development and execution of 3year brand strategy plans for Sleeman
  • Manage direction for and lead relationships with key outside partners critical for the success of Sleeman brands, including creative agencies, media agencies, PR agencies and research agencies.
  • Lead and collaborate with regional Trade Marketing teams to ensure promotions and sponsorship are connected to brand strategy and drive volume and financial targets.
  • Collaborate and provide guidance for the brand experience at the Sleeman Retail store in Guelph.
  • Develop relationships with key internal and external stakeholders such as: community groups, government officials, agency suppliers and Sleeman Brewery managers across all functions. Interact with regulatory bodies as required to ensure legality of brand activities
  • Participate in critical planning meetings, such as sales and marketing activity planning, demand planning, financial forecasting, monthly and quarterly Business Review, annual brand planning.
  • Lead the development and performance of an Assistant Brand Manager
  • Collaborate with regional Sales Directors on pricing strategy for Sleeman brands.
  • Investigate and monitor competitive activity and industry trends.
  • Recommend and implement continuous improvement, best practices and MUDA reduction opportunities.
  • Maintain compliance with all Canadian advertising law, standards, and liquor board
- regulations.

  • Perform other related duties as required

Requirements:


  • Postsecondary education in marketing or related business field
  • Minimum 5 years of experience in a related role within a consumer packaged goods environment
  • Beverage alcohol industry experience considered an asset
  • Proven experience building brands to deliver strong results
  • Experience managing digital and social media programs an asset
  • Proven ability to work effectively on multiple crossfunctional teams
  • Financial acumen and accountability for financial results
  • Excellent project management and organization skills
  • Excellent communications skills, both written and verbal
  • Strong computer skills, including ability to use Excel, Word, PowerPoint, Outlook
  • Bilingual (in English and French) considered an asset
  • Acceptable criminal background check
  • Ability to demonstrate behaviors compatible with the organization
-
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