Marketing & Recruitment Specialist, Science - Waterloo, Canada - University of Waterloo

University of Waterloo

Verified Company

Waterloo, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Overview:

Embedded within, functionally reports to, and receives strategic direction and enrolment management undergraduate recruitment goals from the Faculty of Science (Science), and reports directly to and receives support, expertise, and resources from the Marketing & Undergraduate Recruitment (M&UR) unit of the Registrar's Office (RO); responsible for establishing and managing the process and framework by which Science meets its overall undergraduate recruitment enrolment management goals, including developing an integrated student recruitment marketing and communications plan and conducting research and analysis to inform specific strategies, key messaging, and positioning in the plan.

Plays a key role in engaging and educating Science faculty, staff, students, and alumni with respect to undergraduate recruitment enrolment management, thus having a significant impact on the successful achievement of institutional enrolment management, retention, and undergraduate recruitment revenue goals.

Collaborates with other key roles within the Faculty of Science to ensure awareness and integration of Faculty branding/positioning and overall strategic priorities regarding enrolment management.

Responsibilities:

Based on Science enrolment management goals, conducts research and analysis, and creates an effective researchbased overall undergraduate marketing, recruitment, and communications plan aligned with Science goals, including but not limited to specific strategic objectives; key messages; resource allocation; positioning; and the operationalization of print, web, new media, and communication initiatives as they relate to relationshipbuilding and events
Responsible for developing effective solutions to problems that impact recruitment, for capitalizing on opportunities that help realize Science enrolment management goals, and for determining initiatives that support a studentcentered approach, focusing on hightouch customer service and conversations
Develops strategies that include customized messaging targeted for the stages of the enrolment management funnel
Leverages technology to achieve the objectives of the Science marketing, recruitment, and communications plan, including but not limited to the incorporation of new media strategies (e.g., social networking) to engage prospects in conversations; develop virtual and oncampus techniques that enable prospective students to visualize their UWaterloo experience
Supports positive and effective relationships with prospective students/applicants, parents, disciplinespecific teachers, UWaterloo alumni, and employers
Meets with appropriate Science groups, committees, and individuals to share research, information, and perspectives related to studentcentered enrolment management and to make recommendations related to academic programming in conjunction with M&UR Research Manager
Provides ongoing evaluation of prospective markets and recommended marketing strategies to inform proposals for new or emerging Science programs
Contributes Science expertise to inform institutional marketing strategies, providing a Science perspective at M&UR meetings, including but not limited to Roundtable meetings, and leverages universitywide enrolment management strategies in the creation of the Science marketing, recruitment, and communications plan
Participates in undergraduate recruitment events, such as but not limited to the Ontario Universities' Fair and oncampus open houses to recruit and confirm students, and develops strategies for collecting qualitative research data at such events
Responsible for occasional travel, including but not limited to participation in the Ontario Universities' Fair

Responsible for developing a research-based integrated undergraduate recruitment plan aligned with the Science enrolment management goals, including print, web, and new media strategies

With appropriate involvement and collaboration with M&UR team members and Science Communication Officers, develops a studentcentered Science content strategy that integrates the M&UR universitywide undergraduate recruitment marketing plan with the faculty's goals
Manages all communications strategies from inception to successful completion, including but not limited to creating specific communications strategies for undergraduate recruitment, determining the mix and timing of communication strategies as well as the content and key messages to be included at all stages of the enrolment management funnel, ensuring the accuracy of all information, and implementing a quality control process
Provides feedback and content suggestions for Science information on the undergraduate programs website
Conducts a costing analysis of the Science marketing, recruitment, and communications plan to inform the development and management of the M&UR and Science budget as it relates to the delivery of the plan

Collaborates, advises, and consults