Product Marketing Specialist - Waterloo, Canada - NAVBLUE, an Airbus Company

Sophia Lee

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Sophia Lee

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Description
NAVBLUE, an Airbus Company, is currently seeking a Product Marketing Specialist to join our growing team


Accountabilities:


  • Assist in aggressively growing the business by providing technical presales support and training with Marketing feedback and recommendations to the Sales team for assigned product(s).
  • Specific responsibilities include executing the Marketing plan per the Value Stream Marketing Lead / Manager, customer sales calls, customer presentations and / or demonstrations, supporting bid management and RFP activity with Marketing feedback and recommendations.
  • Stay abreast of current technology in the market in an effort to be recognized as an expert in the specified technology relevant to NAVBLUE's products and services.

Dimensions:


  • OI & KPI targets: New Business, Renewals and KPIs based on Sales targets support with Marketing actions, analysis, feedback and recommendations.
  • No direct management of marketing team members, objectives and recruitment / turnover.

Responsibilities:


  • Marketing Specialist in the Fly & Navigate (EFB, navigation charts, electronic documentation, electronic flight folder, decentralized aircraft performance and weight & balance) value stream within NAVBLUE Marketing.
  • Support of the Supply Aerodata value stream for the Americas also.
  • Proactively provide technical product support and training with Marketing feedback and recommendations to the Sales team for specified products.
  • Support all stages of the sales cycle including, but not limited to, supporting the preparation and delivery of presentations and demonstrations to customers, supporting customer meetings, and supporting the development of proposals and RFP (RFx) responses.
  • Collaborate with Product Management, Production (Operations) and Delivery & Deployment as necessary to support customer requests during the Sales process.
  • Provide marketing content to support press releases, websites, blogs, sales tool kit, trade shows, and events and conferences.
  • Provide a communication path to the respective Product Management group relating to commercial and operational issues.
  • Demonstrate products and services using all types of tools (brochures, demonstrations, presentations) and articulate product capabilities and sales differentiators (unique selling points).
  • Update customers on products and technology as related to customer's needs as a resource to the Sales and Customer Support (account management) team.
  • Actively seek opportunities to learn more about technologies inside and outside assigned specialty areas.
  • Understand and know the current and forecast markets for the NAVBLUE portfolio.
  • Understand and know the competition.
  • Create Marketing analyses as required for the benefit of NAVBLUE.
  • Support NAVBLUE Air, the internal NAVBLUE Operations Control Center for customer experience.

Required Skills/Experience:


  • Must work effectively with others in a team environment as well as work independently with little supervision, depending on the task at hand.
  • High level of communication skills and effective interpersonal skills appropriate for interacting with customers and stakeholders at all levels of the organization.
  • Competent in the use of Google Workspace suite of products, and capable of understanding and using enterprise software solutions.
  • Superior product knowledge as it relates to the product suite of Flight Operations and Air Traffic Management; capable of demonstrating highlevels of product knowledge internally and to customers.
  • Must be able to travel both domestically and internationally up to 40% of the time.
  • Previous experience with a major Flight Operations solutions provider and / or major airline is preferred.

Perks:


Located in the heart of University of Waterloo's David Johnston Research + Technology Park, NAVBLUE is close to shops, restaurants, gyms, daycare, and many other amenities, and only 10 minutes away from Hwy 85.

The modern design of our suite on the second floor of the Accelerator Centre draws its inspiration from airport terminals, and features bright, open workstations, rather than boxed-in cubicles.


As part of our family, you will enjoy:

  • Flexible hours
  • Hybrid working environment (2 days in office)
  • Free parking
  • Weekly Breakfast
  • Vacation Days
  • Professional Development Day
  • Strong worklife balance
  • Casual dress code
  • Competitive group benefits plan
  • Strong focus on mental health support benefits
  • Sick and Personal Days
  • RRSP matching program
  • Life Insurance
  • Employee stock ownership plan
  • Referral program
  • Rewards and Recognition program
  • Training and Development Support
  • Monthly Lunch and Learns
  • Fitness & Wellness reimbursement
  • An active social committee
  • Organized Volunteer Events
  • Game room/Flight simulator
  • Lunch hour sporting activities (hockey, soccer, volleyball etc.) with a shower on site
  • And much more
The Waterloo Region is also an active, thriving place to live, work,

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