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    Sr. Advisor, Content Writer - Toronto, Canada - Element Fleet Management

    Element Fleet Management
    Element Fleet Management Toronto, Canada

    3 weeks ago

    Default job background
    Full time
    Description

    Get started on an exciting career at Element

    Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.

    What We Need

    Element Fleet Management is seeking a Sr. Advisor, Content Writer (Marketing) to join our Marketing team. This position is key for ideating and executing on content development plans with our communications, operations, and commercial teams. We are looking for a star with excellent business-to-business writing and communications skills, ready to make an impact on the culture, brand, and growth of a new industry leader in a rapidly changing environment.

    As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients. At Element, employees play a critical role in delivering value to clients and ensuring an exceptional client experience. We are committed to the success of our clients, employees, and investors by fostering a culture where every employee can make a difference

    As the Sr. Advisor, Content Writer (Marketing), you will work with the Director of Corporate Marketing and content marketing lead to plan and calendar marketing and communications in support of our products, services and experiences that drive great client experiences. The Sr. Advisor, Content Writer is a key member of the Element Fleet Management Communications team, focused on leading and managing the content strategy and alignment to be featured across multiple media channels for prospects, our client and driver audiences.

    Are you:

    • Passionate about writing and the role great content can play in helping to grow our business?
    • Someone who can see a story in anything, you know how to plan, time, target and create content for your audiences that can engage them on any topic?
    • Always learning and looking for new and creative ways to stay ahead of your competition?

    A Day in the Life

    • Create Write industry thought leadership leading content for our clients and our prospects
    • For our clients, take complex information about our products and services and create communications that are easy to engage with
    • For our prospects, find creative ways to spark their interest with Element and encourage them to engage them with our company, products, and services
    • Write and create compelling, buyer focused content that moves our audiences down the funnel
    • Active player in development of annual corporate marketing strategic plans
    • Identify and source content opportunities from across the business
    • Act as a trusted advisor in leading the writing and editing content to meet business needs and strategies, as well as obtain cross-functional alignment
    • Integrate information from multiple sources to enable efficient process, analysis of content and streamlined execution in producing content that converts
    • Partner with campaign strategist, sales, and product marketers to transform insights into breakthrough easy to understand content
    • Prioritize multiple complex initiatives, develop work back schedules, agency briefings-feedback, track detail/status from SMEs for effective on-time GTM and brand-compliant execution
    • Maintain editorial calendars and develop and manage workflows to meet editorial and campaign deadlines
    • Working with the cross-functional team to deliver content through a variety of channels and mediums including
    • Newsletters, Infographics, videos, Podcasts, events, Webinars, social posts, e-books, guides and blogs
    • Working with our web site team to develop copy and uploading content when required
    • Help deploy communications using email and marketing automation tools (i.e., Pardot and Polite Mail), and web content management systems (i.e., Joomla, Hippo, Magnolia).

    Requirements

    • Min. Education required: Bachelor's Degree
    • Min. Experience required:4-6 years in communications, content development, marketing, and management
    • Experience in B2B industry required
    • Strong verbal, writing, editing skills
    • Collaboration and a team-player skills
    • Data driven decision making and experience writing with SEO goals
    • Demonstrated ability to work effectively with all levels of the organization, as well as external parties (i.e., Creative and media agencies)
    • Influencing skills
    • Agility and a 'can-do' mind-set are critical to be successful in this role

    What's in it for You

    • A culture of innovation, empowerment, decision-making, and accountability

    • Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness

    • Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)

    • Hybrid work environment for most positions

    Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.

    Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans' status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to or call

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