Digital Marketing Specialist - Markham, Canada - Glistco Ltd.

Glistco Ltd.

Verified Company

Markham, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Glistco is a dynamic and innovative video games accessory manufacturer committed to delivering cutting-edge solutions and services to our customers.

We strive to stay ahead in the digital landscape and require a skilled Digital Marketing Specialist to join our passionate marketing team.

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing the digital marketing strategies that drive brand awareness, online visibility, and lead generation.

You'll play a crucial role in shaping the company's online presence and ensuring that our marketing efforts align with the overall business objectives.

Required Qualifications and Skills:

Bachelor's degree in Marketing, Communications, Business, or a related field.
Proven experience 2 years in digital marketing, preferably in a gaming/tech niche.
Indepth knowledge of digital marketing tactics, platforms, and best practices.
Analytical mindset with the ability to interpret data, derive insights, and optimize marketing strategies accordingly.
Excellent written and verbal communication skills with a keen eye for detail.
Creative thinking and problemsolving abilities to develop innovative marketing campaigns.
Demonstrated ability to manage multiple projects and deadlines in a fastpaced environment.

Responsibilities:

Social Media Management: Oversee all social media channels, curating engaging content, increasing followers, responding to inquiries, and monitoring brand sentiment.
Content Creation and Distribution: Collaborate with the content team to create compelling, valuable, and relevant content for different digital channels, ensuring consistency in brand messaging and tone.
Search Engine Optimization (SEO): Optimize website content and structure to improve organic search rankings, drive traffic, and increase conversion rates.
Paid Advertising: Plan, execute, and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to drive lead generation and achieve specific marketing goals.
Website Management: Monitor and update website content, user experience, and conversion funnels to maximize lead generation and customer retention.
Analyze and Report: Utilize analytical tools to track, measure, and report on the performance of various digital marketing initiatives, making datadriven decisions to improve results.
Market Research and

Competitor Analysis:
Stay informed about industry trends, consumer behavior, and competitors' strategies to identify opportunities and optimize marketing efforts.

Job Types:
Full-time, Part-time, Permanent

Part-time hours: 30 per week

Salary:
$18.00-$21.00 per hour

Benefits: