Associate Brand Manager, Woods - Vancouver, Canada - CT Corporation

CT Corporation

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

What You'll Do

The Consumer Brands team at Canadian Tire Corporation is a great example of our retail evolution, bringing together all the owned brands from across our family of companies, to drive our growth strategy further.

We are providing Canadians with unprecedented innovation, value, and excitement through great new brands such as Forward by Design and Diamondback, and the renovation of long-established brands such as Helly Hansen, Woods, Sherwood Hockey and Ripzone.

Many of our Owned brands have earned a level of credibility that is on par with National brands and are sought after by consumers from across the country.

Brand Management is at the core of what we do within the Consumer Brands team, and a fundamental training ground for those looking to build their Brand/Marketing careers, and leadership capabilities.

The strategic components that are required to build and manage our Owned Brands are an essential part of differentiating Canadian Tire and Sport Chek as a retailer in the Canadian marketplace and beyond.

Given the General Management nature of Brand Management, there is significant interaction with key cross-functional partners, notably Customer Insights, Product Development, Content, Merchandising, E-Commerce, International, Strategic Marketing and Quality Assurance.

The Associate Brand Manager will support the development and execution of multi-year and annual brand plans, including shared growth and financial targets designed to build equity and strengthen the brands' financial contributions

Other key responsibilities include:

Act as a brand steward, helping to protect and communicate the brands and their respective guidelines both internally and externally
Proactively coordinate and communicate with crossfunctional teams including Product, Design, Merchandising, and Strategic Marketing to develop and execute seasonal marketing initiatives, product launches, and special projects
Support new product launches by leading and developing gotomarket strategies, key storylines and messaging, and owned channel marketing tactics (instore, digital, social, print, ecommerce, etc.)
Analysis of market, competitive, retail sales and consumer data to generate insights and provide recommendations in support of annual and multiyear strategic brand planning
Support the development of brand management processes and capabilities, including competitive analysis, architecture mapping, planning, measurement, standards, and governance
Monitor brand financial performance through identification of key drivers to support financial planning efforts and brand reporting
Guide packaging execution to ensure brand standards are met, while delivering break through of key features and benefits in support of a better customer experience
Write or coordinate the writing of packaging, ecommerce, and marketing copy
Provide brand support and content to retail marketing teams to ensure the brand is properly represented online and instore
Manage standalone brand website, working with the Digital team to refresh websites seasonally and create online resources, while identifying opportunities for improvements to design, user experience and content
Spearhead legal (Intellectual Property) claims as relevant across the portfolio in support of marketing objectives and related to the respective portfolio.
Manage a brand ambassador program, community initiatives, and strategic partnerships
Develop brand and product training content to support courses and programs for retail training teams
Coordinate and manage product samples including shipping, receiving, and inventory management
Write creative briefs and coordinate with external contractors such as agencies, photographers, producers, graphic designers, and copywriters
Coordinate and attend brand photoshoots, providing creative direction on set to achieve the desired look and feel of content per brand

What you bring

Postsecondary education in business, marketing and/or a related field
25 years brand management, marketing, category management, or consulting experience, ideally with a Tier 1 Packaged Goods organization or within a Mass Retailer
Demonstrated ability to think creatively and strategically, with a strong business acumen and mindset
Proven ability to formulate recommendations based upon robust research, and assessment of risk/rewards
Strong presentation skills with ability to adjust style, content, and format as required to suit the audience
Strong verbal and written communication skills; experience writing marketing copy is a plus
Strong financial planning, analytical and datadriven decisionmaking skills
Ability to work well crossfunctionally; demonstrated ability to collaborate, influence and negotiate.
Solid project management experience, with the ability to lead multiple crossfunctional projects and budgets
Customer focused, with a drive for action and results.
Experience in the outdoor in