Marketing Specialist - Toronto, Canada - Edgewood Health Network Inc

Edgewood Health Network Inc

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Responsibilities:

Responsible for spearheading the growth of our Guardian portfolio through the implementation of an exceptional marketing strategy and development plan
This role will liaise with crossfunctional team members to ensure the seamless planning and execution of marketing campaigns and projects
Responsible for the analysis of marketing campaigns, identifying opportunities for improvement and recommendations
Conferences and events: Research, plan and attend conferences with the business team
A brand steward, who can lead the creation of brand assets, provide quality assurance, and oversee deliverables are created consistent with our brand visual style and voice
Collaborate closely with the creative, digital and communication teams to launch campaigns by ensuring consistency across all marketing initiatives, and identifying areas of opportunity including improvement in messaging, delivery or consolidation
Assist in the coordination of gathering data for reporting and analysis & responsible for distilling all information in a digestible manner to inform marketing decisions and strategies
Proactive in identifying opportunities based on research of internal & external data (including competitive) to inform marketing decisions and strategies that will support department and company goals & objectives
Collaborating with other departments, such as clinical, admissions, business development and alumni, to identify areas of improvement in our content for facilities, programs and nationwide efforts

Other duties as assigned