Marketing & Communications Officer - Toronto, Canada - University of Toronto

University of Toronto

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Date Posted:02/20/2024

Req ID: 36097

Faculty/Division:
School of Management

Department:
Rotman Commerce

Campus:
St. George (Downtown Toronto)

Position Number:

Description:

About us:

The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada's commercial and financial capital.

Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose:
to create value for business and society.

We make a fundamental promise - Here's where it changes - to our students, our partners and the broader community.

Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life.

Your opportunity:

The Rotman Commerce program is offered jointly by the Rotman School of Management and the Faculty of Arts and Science.

It is a highly respected program within the business, financial and academic communities.

Rotman Commerce serves approximately 3,200 in-program undergraduate business students as well as over 17,000 graduates of the Bachelor of Commerce program.

Rotman Commerce offers its students a rich and rigorous academic program alongside ample opportunities to develop themselves personally and professionally.

As the Marketing & Communications Officer, you will play a key role in the creation and distribution of captivating content that engages and inspires a broad range of constituents: prospective and current students, alumni, donors, and employers.

Your responsibilities will include:

Overseeing tasks related to the production, branding and dissemination of communications/marketing materials
Plans, develops, implements and measures social media strategies
Fostering and maintaining positive relationships with targeted social media communities
Developing content for marketing and/or promotional materials
Researching and recommending story ideas that advance priorities and initiatives
Maintaining quality of audience lists

Essential Qualifications:

Bachelor's Degree in communications, public relations, marketing, journalism, or publishing; or acceptable combination of equivalent education and experience
Minimum four (4) years of fulltime recent and related experience in communications, design and production of publications and newsletters, promotional material, social media, website design and maintenance
Demonstrated experience and understanding of social and multimedia strategies, tools, channels, trends, and capabilities
Experience using digital and social media channels and listening and measurement tools in a professional setting is essential
Required experience in video production and photography including storyboarding, planning and coordination, shooting, lighting, production and post production
Required experience in graphic design
Experience writing and editing submitted articles, design layout, production anddistribution in print and digital
Experience in delivery of highquality communications content in a range of formats
Knowledge of AODA standards; technical fluency in Adobe Creative Suite (Illustrator, Photoshop, Premiere, InDesign and Dreamweaver), Google Analytics, Search Engine Optimization (SEO) and Search Engine Marketing (SEM); experience using WordPress is required; advanced proficiency with Microsoft Office Suite; use of PowerPoint and other presentation software to create dynamic presentations
Demonstrated experience coordinating projects and proven ability to multitask several communications projects simultaneously
Superior verbal and written English communication skills with a thorough knowledge of best practices for writing content for the web and social media
Excellent organizational and time management skills
Demonstrated ability to use video production equipment and software to efficiently produce quality promotional and educational videos for posting to social media channels
A selfstarter possessing the ability to multitask and work both independently and in teams in a consultative environment
Possess technological aptitude and curiosity
Must have a passion for online communications and a deep interest in and understanding of social media trends and technologies

Assets (Nonessential):

Experience conceptualizing and executing creative concepts in either a student facing environment or one that markets to postsecondary student and related audience demographics
Working knowledge of the University of Toronto or postsecondary education preferred

To be successful in this role you will be:

Articulate
Diplomatic
Discerning
Multitasker
Persuasive
Resourceful

Notes:

This role is currently eligible for a hybrid work arrangement, pursuant to University policies and guidelines, including but not limited to the University of Toronto's Alternative Work Arrangements Guideline.