Sales and Marketing Coordinator - Burnaby, Canada - Canlan Sports

Canlan Sports

Verified Company

Burnaby, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

Canlan Ice Sports is currently looking for a
Sales and Marketing Coordinator.

The Sales & Marketing Coordinator is an inside marketing and sales professional who is passionate about selling the sports and recreational experience with a truly differentiated competitive advantage.

They are primarily responsible for uncovering additional sport surface sales and booking opportunities through effectively managing the facility's surface flow including contracts, spot rentals, third-party tournaments and in house tournaments.

This role supports the entire sales and marketing process; from bringing awareness and promoting the facilities products and services, to introduction of the facility to the prospect, to maintaining ongoing communication throughout the 'life-cycle' of the customer.

CORE COMPETENCIES AND RESPONSIBILITIES

Business Goals, Ongoing Planning and Work Management

Sales & Revenue Development

Adhere to and support
The Canlan Mission, Vision and Culture Statements
Canlan's policies, procedures and best practices
The Customer Service Charter
Corporate priorities
Management and maintenance of the facility's DASH operating system, pertaining to Ice Contracts and Spot Rentals, thirdparty tournaments and in house tournaments
Retain all existing Contracts, In-House Tournaments and to grow surface sales with targets provided by the Sales Manager
Under the guidance of and with the General Manager:
assist in the development and execution of a fully integrated direct sales strategy for the facility, ensuring a proactive and aggressive approach to revenue development, through Strategic Sales and Marketing plans

- provide assistance to the General Manager in the creation of the annual sport surface plan maximizing all opportunities for Adult Recreational Leagues, the Community Program Initiative, internal and external tournaments, contract holders and special event initiatives

Assist in the discovery, development and relationshipbuilding opportunities within their market through contact, to create New Customer revenue opportunities and maximize revenue from existing customers
Input into the monthly and quarterly review process to analyze the effectiveness of the surface sales plan

Marketing

Assist in the development and delivery of bestinclass marketing and facility sales strategies
Provide assistance in the development and execution of relevant marketing materials and innovative strategies to ensure proper branding and facility offering awareness, (e.g. enewsletter, website content, social media strategies, traditional advertising, CANLAN TV, etc.)
Team (Effective Work Group) Development and Customer Focus / Relationship

Customer Focused, Customer Relationships

Under the leadership and direction of the General Manager, ensure facility customers experience "bestinclass" experience, customer care and overall satisfaction
Provide assistance in ensuring contract customer relationships at facility level from initial single point of contact responsibility through ongoing relationship development for the purpose of revenue maximization and longterm business sustainability
Under the leadership of the General Manager, be responsible for the creation and execution of inhouse tournament initiatives and acts as in house point of contact for all 3rd party events
Decision Making and Results

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Manage Financial Accountability and Administrative Requirements:

Under the direction of the General Manager, provide assistance in the management of the accounts receivable process as it relates to the contract sales
Provide assistance in regular reporting requirements providing facility performance to plan and providing strategic recommendations and/or analysis to meet and exceed plan
Other duties as assigned by the manager
Strategic Relationships and Managing Conflicts
Under the direction of the manager provide support and assistance to our League & Program departments, including but not limited to sport surfaces, food & beverage (on a collaborative basis) and sports stores (where applicable) to ensure facility goals are achieved

OPERATIONAL RESPONSIBILITIES

Safety

Adhere to all Risk Management policies and procedures
Enforce Health and Safety Standards with team members to ensure a safe working environment and a safe customer environment for the facility as detailed in the Risk Management checklist
Ensure all department staff are trained in emergency response (as relevant to their role) including implementation, location and use of Facility Emergency Plan, Incident Reports, First Aid Kit, Eye Wash Station and Defibrillator
Ensure maintenance and cleanliness of department and escalate any unsafe Health & Safety conditions
Is "WHMIS" and "Workplace Violence" trained
Uphold and implement appropriate use Personal Protective Equipment (PPE) when required

Energy & Environmental Management