Digital Innovation Manager - Toronto, Canada - Biogen

Biogen

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Job Description

About This Role

The Digital Innovation Manager will join the Canadian Digital Innovation and Customer Engagement (DICE) team as a critical and integral business partner to Biogen's Business team, supporting the creation and execution of the digital roadmap for Biogen's TAs and products, supporting development, execution and optimization of omnichannel assets, journeys, and campaigns.

This position will be part of Biogen's digital evolution and will contribute to establish Biogen as a differentiated leader in designing customer journeys, content, and experiences to achieve business goals in a customer centric, innovative and value-driven way.

The Digital Innovation Manager will have the unique ability to support at both a strategic and tactical level, using data to design omnichannel communication campaigns as part of an integrated customer engagement model, overseeing the tactical operations to execute those campaigns, and suggesting optimization efforts to refine tactics and assets based on insights and analytics.

What You'll Do

Close collaboration with the local brand teams (incl. Marketing, Medical, Value and Access) to develop, help execute and optimize customer engagement plans with a focus on customer segmentation and personalization
Creative/graphic design and copywriting experience to support the development of marketing/medical campaigns in an agile and wellintegrated manner through means of creative concepts and copy drafts
Definition and creation of KPI 's with a focus on campaign performance, including reporting and insights gathering to inform and recommend best course of action to all relevant cross functional partners
Champion the concept of customer engagement plans, customer journeys, and moments of truth across business partners as part of an effort to drive personalization and customercentricity
Oversee and manage digital ecosystem including data connections and reporting tools to ensure adequate measuring framework to help drive business insights
Research and analyze market trends and competitors, and convert insights into reports to be shared with cross functional partners to establish actionable insights.

Qualifications:

A proven track record (>5 years) in design, planning and delivery of omnichannel strategy and tactics, including agency management at local and regional/global level
Experience (>5 years) in an agency or as a freelancer servicing clients in the life sciences/pharmaceutical space in Canada/US
A good understanding of Life Sciences/pharmaceutical commercial model
Understanding of Canada's regulatory landscape, including product lifecycle, and material approval process for different stakeholders
Demonstrable experience in pharmaceutical/life sciences copy writing
A good understanding of paid media strategies for the various stakeholder groups in a pharmaceutical/life sciences domain, including the ability to set up and manage ongoing media campaigns
Experience designing and implementing customer engagement strategies grounded in understanding of customer journeys
Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics / KPIs, and maximize value of marketing investment
Strong project leadership skills with a solutionoriented mindset, sense of urgency, and attention to detail
Ability to prioritize and manage workload in a fast paced, rapidly changing environment
Demonstrated relationship building and crossfunctional teamwork skills to effectively direct and influence results across a diverse set of internal and external stakeholders
Minimum Bachelor's degree
Strong written and verbal communication skills, including ability to deliver compelling presentations to executive audiences
We remain committed to an accessible, inclusive and barrier free workplace; written requests for an exemption will be considered on a casebycase basis._

Additional Information

Why Biogen?

Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team.

We work together to overcome obstacles and to follow the science.

We are resilient as we strive to make an impact on our patients' lives and on changing the course of medicine.

Together, we pioneer. Together, we thrive.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve.

We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.

Read on to learn more about our DE&I efforts