Digital Marketing Analyst - London, Canada - Carfax
Description
Join Team CARFAX as a Digital Marketing Analyst
Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers.
We're more than just a company:
We help millions of consumers make more-informed decisions every day.
We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment.
One last thing:
Our four-day week continues in Summer 2023
What you'll be doing:
- Analyze user behavior, cohorts and funnel analysis in order to drive insights for Product and Marketing teams.
- Communicate the effectiveness of new product launches, site changes and Paid Media initiatives.
- Perform indepth analysis around audiences and attribution to drive recommendations that drive ROAS.
- Provide Quality Assurance (QA) checks before Product releases, checking for user experience and Analytics/Pixel implementation.
- Manage the production of reporting, analysis and report automation
- Utilize Tag Manager to setup, deploy pixels, and integrate with other Martech technologies
- Develop dataLayer and pixel implementation for development teams to implement on both Web and Mobile Apps.
What we're looking for:
- Minimum 3 years' experience with Adobe Analytics
- Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, GTM, Website Governance and Compliance Technology)
- Experience in Tag Management (GTM, Adobe Launch) implementation and configuration
- Excellent command/highly proficient in spoken English
- Proven track record for problem solving and quality assurance (QA) for Product and Analytics implementations
- Results oriented strong focus on achieving revenue, conversion, sales and other marketing goals. Ability to use metrics to manage programs and measure success
- Proactive and selfmotivated with a strong sense of ownership. Identifies what needs to be done and has a bias toward action.
- Highly analytical and detail oriented with both web and business analysis skills
- Ability to translate, communicate, and distil metrics into a digestible, actionable marketing framework
- Proficiency with R, Python, or SQL is a plus
What's in it for you:
- Competitive compensation, benefits and generous timeoff policies
- 4Day summer work weeks and a winter holiday break
- 401(k) / RRSP matching
- Annual bonus program
- Casual, dogfriendly, and innovative office spaces
Don't just take our word for it:
- 10X Virginia Business Best Places to Work
- 9X Washingtonian Great Places to Work
- 9X Washington Post Top Workplace
- St. Louis Post-Dispatch Best Places to Work
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