Marketing Programs Manager - Remote, Canada - TrustArc

Description

About Us

We invest in our teammember's work-life balance, with unlimited paid time off, flexible working hours, and a work from home environment.

We support employees with their own industry specific learning.

We have weekly virtual team events such as trivia games, celebrating "international pet day", Women at TrustArc ERG, Pride at TrustArc ERG, and many more.

All of our above initiatives and employee support is in line with our six core values, IMPACT (Innovation, Make it Happen, Passion, Accountability, and Teamwork).

We like to encourage our employees to end each day with the question:
"Did I make an IMPACT today?" And we acknowledge exceptional work through our IMPACT Awards, which includes a paid vacation


The Opportunity

The role answers to a shared global marketing pipeline goal and requires a strong grasp of the demand generation waterfall to ensure optimization across each stage of the lead funnel.

Our campaign management team are tightly aligned with our sales goals and lead with best practice, experiment with content formats, and continually measure, learn and finesse to drive engagement across our campaign plans.

The Marketing Programs Manager will continue to drive the campaign quality and lead the team to continued success.


What You Will Do

Strategy:

• Campaign leadership: Create and drive owned and paid marketing campaigns from endtoend (plan, execute, report, optimize) to meet key performance metrics
• Experiment with new concepts, platforms, strategies, and vendors
• Assist in creating strategy and KPI dashboards for results of all digital channels (paid media, inbound, SEO, PPC, social media, blog)
• Develop and iterate on our demand generation processes to continuously improve the way things are done
• Provide recommendations on how to better achieve results through CRM strategies

Execute:

• Launch and maintain lead acquisition and nurture campaigns, both internally and externally
• Develop and execute marketing campaigns in Marketo, including the construction of workflows to support reengagement and nurturing campaigns.
• Manage relationships with outside agencies responsible for paid media
• Drive tactics to optimize each stage of the marketing funnel across all digital marketing channels and vendors
• Monitor and achieve monthly engagement, traffic, and keyword goals
• Deep understanding and working knowledge of the mechanics of how leads move through the funnel from a marketing automation perspective
• Possess familiarity with lead scoring and attribution functionality within Marketo and how it interfaces with Salesforce
• Work with the internal and external teams to form new audience segments for advanced targeting
• Continually optimize & rebalance marketing activities to drive the highest overall ROI possible

Metrics:

• Build reports and dashboards in Marketo and Salesforce to provide visibility in marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.
• Lead forecasting, measuring, analyzing, and reporting on the impact of demand creation activities
• Leverage data analytics to report on the effectiveness of campaigns

Collaborate:

• Partner with product marketing and other marketing team members to support and deliver on TrustArc's gotomarket strategy
• Work with crossfunctional team members to collaborate on digital marketing programs, content strategy, product launches and other strategic initiatives
• Interface with Sales teams on upcoming campaigns, as well as seek qualitative feedback from them on marketing efforts

What You Will Bring

• BA/BS with 57 years of B2B Marketing experience
• Extensive experience with Marketo, Salesforce, Google Analytics, and Zoom. (Domo a plus)
• Great writing skills and a talent for making complex things sound simple via user stories, product requirement documents, sales tools/training, etc.

Proven experience working in digital marketing organization

• Strong marketing automation or operations background
• Enjoy working across functions and at all levels of the company
• Skillfully utilize Marketo and Salesforce to refine lead nurturing and qualification.
• Engineer an efficient and scalable customer acquisition machine leveraging a combination of owned and paid programs
• Experience with Google Analytics. Ability to interpret website and blog statistics and identify areas for optimization.

Nice to have:

• Versatility: As a small team, we all stretch at times, so this role will get into elements of growth marketing, marketing strategist, product marketing, field marketing, etc., from time to time. A great opportunity for someone with range/breadth to their skillset.
• Support the growth and development of TrustArc's website to ensure a seamless experience for prospects and existing customers on both web and mobile
• Collaborate with the web team to develop and execute our conversi