Performance Marketing Manager - Toronto, Canada - T6 Talent Partners
Description
About Us
Aviron, a Y-combinator company, is an experience-driven connected rowing machine built on an advanced gaming platform.
We are excited to grow our team and share our vision of creating a leading fitness entertainment platform that motivates via gaming psychology and tech vs.
the more common instructor-led connected fitness.
Backed by Samsung, Formic Ventures (founded by Michael Antonov, the co-founder of Oculus) among others, Aviron is experiencing rapid growth (600%+ YoY) and top percentile user engagement while helping real people change their lives for the better.
About the Role
We are seeking a
Performance Marketing Manager to own and optimize the paid marketing strategy as we continue to scale. You will own our paid marketing channels from end to end - this includes creating the strategy, partnering with brand & creative on asset creation, launching the campaigns, managing the platforms and reporting insights - as well as testing plans & exploring new channels.
Our team is currently focused on growing sustainably (vs "growth at all costs"), and in this role you'll be both building and iterating/optimizing.
_numbers_" job (and spoiler alert: the product is pretty cool).
We're looking for an analytical and creative individual who can expand our paid acquisition marketing efforts. This is not an entry-level position. You bring the experience and confidence needed to speak up, share your insights, and ask tough questions.
- This is a remote role based in Canada._
Responsibilities:
- Measuring results of existing paid marketing channels and optimizing campaigns based on platform and business results data
- Setup, optimize, maintain, and scale paid acquisition campaigns (ex. Facebook Ads, Google Ads, etc)
- Sourcing, testing, and evaluating new ad channels and technologiesDetermine the best channel mix and gotomarket strategies to meet high scale and low cost new users.
- Test and provide creative insights to the Creative team to produce high performing ad creative
- Develop & execute experimentation plans and testing framework that evolve our creative, messaging and targeting strategies.
About you:
- You have a deep understanding of the digital paid landscape and have 35 years of experience creating high growth, scalable programs
- Direct experience in digital ad platforms (Facebook Ads, Google Ads, Programmatic, etc) and able to set up campaigns, manage insights and adjust based on performance.
- Data driven and have an analytical mindset.
- Your decisions are based on data.
- Able to work with very mínimal direction
- Ability to query and analyze performance data.
- Experience with data visualization tools is a plus.
- You're comfortable challenging ideas and equally comfortable having your own ideas challenged
- Experience with conversion tracking and tagging solutions such as Google Tag Manager, Tealium or equivalent
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