Marketing Coordinator - Mississauga, Canada - Dilawri Group of Companies - Ontario Region

Dilawri Group of Companies - Ontario Region

Verified Company

Mississauga, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

WANT TO WORK for one of Canada's Best Managed Companies?

Dilawri Group is now actively searching for a
Marketing Coordinator to join our team at
Head Office, Team Ontario, in Mississauga.

ABOUT US

Dilawri Group of Companies represents 80 dealerships nationwide with 22 dealerships in Ontario Dilawri Group offers a performance-driven culture that focuses on success through teamwork, a passion for excellence and providing an exceptional customer experience.

We strive to provide our employees with not just another job but a career.

We offer a "promote from within culture", training, solid pay plans, benefits and perks including employee incentives on vehicle purchases, parts and service.

This position is responsible for coordinating and supporting the respective digital and marketing goals of the dealerships, ensuring consistency in targeted objectives.

Have an academic marketing background
Experience in similar or comparable role
Are familiar with a retail automotive marketing environment

Responsibilities:

Review dealership websites daily, to ensure that outdated content has been removed; notify the General Manager accordingly
Assist with strategic development of content development for online campaigns and enhanced engagement on social media platforms
Actively monitor dealership online vehicle merchandizing, including development of monthly reports
Assist in the management of dealership website content
Collaborate with Marketing Graphic Design Team to effectively request, manage and execute marketing projects that meet overall objectives
Participate in other sector specific activities, such as Events, Private Sales and New Vehicle Launches as required and assigned
Ensure online properties are uptodate and provide accurate information
Prepare proposals and plans, and set goals for all search initiatives and projects
Define reporting metrics, analyze performance, and recommend improvements
Conduct competitor website audits and analyze
Assist the Marketing Team to develop standards to ensure quality control of content on the dealership websites
Assist in ongoing training support as necessary on key vendor software platforms, including CDK/One-Eighty, DealerMine, Trader DSS and more
Manage online reputation management for dealerships as well as liaise with stakeholders from dealerships to respond to any customer feedback
Assist in management of dealership website content, including updating, revising and integrating support content in a timely fashion
Prepare and distribute weekly dealership web site statistic reports, including data related to site visits, page views, length of visit, bounce rate, sales/service reads

Qualifications:

Postsecondary education in business and/or marketing management with a proficiency for digital and social media management
Experience with retail automotive operations, with thorough understanding of sales processes, preferred
Knowledge of and experience in SEO best practices and tools
Ability to craft copy, with emphasis on creating content for social channels
Experience with Content Management Systems (CMS), content presentation/web writing style
Familiarity with web technology and strategies to leverage it as a communication/business tool
Strong working knowledge of Adobe Creative Suite with emphasis on Photoshop
Computer literacy with Microsoft Office Suite; ability to generate reports
Basic knowledge of building productive sponsorship and marketing partnerships
Ability to craft copy, with emphasis on creating content for social channels
Ability to source vendors, coordinate estimates, build budgets for special events
Effective and professional interpersonal, communication, time management and collaboration skills
Ability to take ownership of problems with a positive attitude and bring them to completion
Ability to remain calm and focused under all circumstances to deliver exceptional service to customers
Ability to work in a team environment to achieve common goals

If you are searching for an opportunity to grow your career while adding value to our team, then this role is for you.

We invite you to submit your resume, in confidence, for our review and consideration.

Dilawri Group of Companies is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination.

We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.