Manager, Brand Programs - Guelph, Canada - The Co-operators

The Co-operators
The Co-operators
Verified Company
Guelph, Canada

3 weeks ago

Sophia Lee

Posted by:

Sophia Lee

beBee Recruiter
Description

Position Overview:


Company:

CGL

Number of Positions: 1


Language:
This role operates in English.


Work Model:
Hybrid


Alternate Title:
n/a


Additional Information:

The work location for this role is flexible to Burlington or Guelph.


The Opportunity:


We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy.

That's why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose.

The best part is that you will work with people that care passionately about you, our clients, and our communities.

Our Marketing and Communications team aspires to drive innovation and be the industry leader in client engagement.

Our versatile and knowledgeable team works collaboratively with business partners to enhance client experience, creating value at every point of contact.

We think strategically and align our initiatives to help our organization achieve its business objectives.

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How you will create impact:


  • Contributing to the development and evolution of the brand strategy including planning for annual and quarterly ads and setting objectives and KPIs to monitor performance.
  • Leading the team in the development and execution of integrated brand marketing plans and programs to support brand growth objectives and then recommending measurement plans on all programs.
  • Driving engagement with the brand internally and externally.
  • Partnering with stakeholders on ongoing brand tracking and research to generate insights for brand strategy and program development and then socialize these results to optimize current program and plan for future initiatives.
  • Coaching and developing your team, recruiting and selecting talent, managing and rewarding performance, and fostering an agile culture to deliver on strategic objectives.

How you will succeed:


  • You build trusting relationships and provide feedback to enable the successful development of your team and colleagues.
  • You foster innovation and continuous improvement with a focus on client experience.
  • You facilitate the adoption of change and create a highperformance culture through alignment of your team's work with organizational goals.
  • You successfully convey messages and demonstrate openness to exploring alternative points of view.

To join our team:


  • You have 57 years of experience in Brand Management, along with experience managing large, integrated campaigns and activations in both online and offline media channels.
  • You have a minimum of 3 years people leadership experience
  • You have an expert ability to analyze market, consumer, segmentation and media data and translate those insights into actionable and compelling marketing tactics
  • You are an expert in briefing, managing and working with creative and media agencies, research firms and other vendor partners.
  • You have a postsecondary degree in Marketing, Business or a related field.

What you need to know:


  • Detail oriented work that requires a moderate degree of mental concentration for extended periods of time.
  • You may travel on occasion.

What's in it for you?:


  • Training and development opportunities to grow your career.
  • Flexible work options and paid time off to support your personal and family needs.
  • A holistic approach to your wellbeing, with physical and mental health programs and a supportive workplace culture.
  • Paid volunteer days to give back to your community.
  • A comprehensive total rewards package, including competitive salary, bonus, pension and benefits.
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Interested in applying?:


Co-operators is focused on fostering an inclusive, equitable and accessible work environment and we encourage individuals from all identity groups to apply.

If you require an accommodation during the recruitment process, please contact the hiring manager.
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