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Specialist, Digital and Direct Marketing - Toronto, Canada - March of Dimes Canada

March of Dimes Canada

Verified Company

Toronto, Canada

1 month ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Would you like to work for a not-for-profit organization that is dedicated to maximizing the independence and community participation of people with disabilities across Canada? Would you like to play a role in advocating for inclusion and equity for all people living with disabilities?

March of Dimes Canada (MODC) is a leading national charity committed to championing equity, empowering ability, and creating real change that will help the more than six million people living with disabilities across the country unlock the richness of their lives.

We serve, connect, and empower people living with disabilities to participate fully in life — on their own terms.

Our work is grounded in the voices of the people we serve, built on a foundation of service, and backed by a 70-year history of success.

Born in the last great public health epidemic, we know that seemingly impossible goals can be achieved, and barriers can be broken.

In the 1950s, March of Dimes Canada helped in the global effort to find a cure for polio.

We've since evolved to become a recognized leader in disability service design and delivery, supporting people at home, work, and in their communities with unparalleled reach and impact.

Now, inspired and guided by our community, we're expanding our horizons even further.

Together with our clients, partners, supporters, and allies, we are working to create communities in which people living with disabilities can not only live but thrive in all they aspire to do.

Through our Culture Code we live the values of: We Are One Team, We Are Accountable to Ourselves and Each Other, and We Adapt and Grow Together.

We are looking to add a dynamic team member to our Philanthropy team.

The Role:

The Specialist, Digital and Direct Marketing will plan, manage, develop, and execute comprehensive communication materials for all digital fundraising and direct marketing activities within the Mass Marketing team.

Reporting to the National Director, Mass Marketing and with a dotted line accountability to the Manager, Digital Fundraising, this role is critical in meeting the annual revenue target of both the Direct Marketing and the Digital Fundraising programs.

The Specialist will serve as the primary project manager and the point of contact for the agency partner of each program.

This role will also be a strong collaborator internally with key stakeholders including the Brand Marketing team and the charitable program/product leads.

RESPONSIBILITIES:

Coordinate with internal teams, external agencies and suppliers to ensure ontime and onbudget deliverables
Collaborate with Brand Marketing and program delivery teams to gather program/product specific information and compelling client story resources (interviews, photos, videos etc.)
Oversees the development and execution of each campaign/project print and/or digital

- including:Brief

Version mapping
Copy
Design/Layout
Review and feedback rounds
Final sign-off

Liaise with Brand Marketing to ensure all Direct Marketing and Digital Fundraising materials support the organization's overall branding and messaging strategy
Other duties as specified

QUALIFICATIONS:

Post secondary degree or diploma in Business, Fundraising, Marketing, Communications or related discipline; or equivalent combination of education, training and experience
A minimum of 3 years of direct marketing, digital fundraising or communications experience working in a fundraising and/or notforprofit environment
Ability to understand the strategy, goals and plans of both the Direct Marketing and the Digital Fundraising programs, and translate this understanding into compelling and convincing content and call to action for donors and external audiences
Exceptional proofreading and editing abilities with fundraising material
Excellent attention to detail and accuracy, with the ability to meet multiple deadlines
Strong project management skills, with the ability to oversee and execute overlapping campaigns/projects
Exceptional communications skills and professional presence necessary to interact with internal and external stakeholders including staff, volunteers, clients, vendors and donors
Excellent interpersonal skills and judgement, with a demonstrated ability to deal with sensitive or confidential matters with high degree of diplomacy, discretion and tact
Strong problemsolving skills, including the ability to develop innovative approaches and ideas and meet challenges with resourcefulness
Ability to work in teams or independently with mínimal administrative support
Strong computer skills including Microsoft Office and experience with a CRM/donor database
Design/layout experience with programs such as Canva and InDesign an asset
Bilingual in French considered an asset

Please note the following: