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    Manager, Digital Marketing Strategy - Toronto, Canada - Sun Life

    Sun Life
    Sun Life Toronto, Canada

    3 weeks ago

    Default job background
    Full time
    Description

    Job Description

    :

    Reporting to the Director of Marketing for Prospr, the Digital Marketing Strategy Manager will work closely with the marketing and sales leadership teams to deliver marketing and communications initiatives to meet our growth focused objectives and drive business results for businesses. The role will be partnering with external and internal partners to drive strategy marketing strategy for Sun Life to build an end-to-end digital journey. In addition, the role will be collaborating with CXO, various business units, Analytics, agency partners and technical teams to drive insights and recommendations on behalf of the Growth and Performance team.

    What will you do?

  • Building the end-to-end strategy to establish and grow Prospr & SL Go
  • Planning and executing digital marketing campaigns
  • Establish and implement marketing analytics standards and measurement plans to ensure we are successfully delivering on our goals
  • Assess and implement growth optimization for multiple channels including digital display, paid search, paid social, online affiliate, external partnerships and e-mail channels
  • Build and execute on A/B testing strategies to inform campaign strategies
  • Establish strong working relationships with internal/external stakeholders - including Creative Services, Legal, Compliance, etc. – to launch new programs effectively
  • Partner with team to test new channels and technology to drive innovation and client acquisition
  • Manage marketing budget and forecasts to ensure spending is managed properly to achieve business growth objectives
  • Partner with teams to test new channels and technology to drive innovation and Client acquisition
  • Managing digital marketing specialist to deliver on end-to-end strategy

    • What do you need to succeed?

  • Management experience of teams or individuals
  • Digital Marketing – demonstrated experience in delivering direct to digital marketing programs (social media, paid search, affiliate marketing, etc.)
  • Campaign Execution – demonstrated experience in managing performance-based digital marketing campaigns
  • Analytical Mindset – ability to draw insights from data to inform future campaign design
  • Organizational Skills – proven ability to manage multiple initiatives and deliver against required timelines and budget
  • Relationship Management – proven ability to build and cultivate strong relationships with internal/external stakeholders up, down and across the organization
  • Excellent communication and interpersonal skills (written and verbal), with superb attention to detail in reviewing marketing materials
  • Ability to work independently and closely with other team members across the organization
  • Ability to synthesize complex ideas into actionable recommendations
  • Agile marketing/development experience
  • Experience with marketing campaign/project management
  • Experience with web analytics tools (i.e. Adobe Analytics)
  • Experience with CRM tools and marketing technologies
  • Understanding of direct response marketing and conversion rate optimization
  • Experience with Tag Management tools such as Google Tag Manager, Tealium, others
  • Solid knowledge of digital media strategies and bid management tools (Search, Social, Programmatic, etc.).

    • What's in it for you?

  • Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle. Our unique Sabbatical Program gives you the opportunity to take up to 6 weeks off, every five years.
  • Care Days available for self-care or care of others (i.e., family or others you may support) and Sick Days to support your well-being As a hybrid organization, you and your leader use business and Client needs to choose where you work, at home or in the office
  • We're honored to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work Canada We're proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work Canada
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