Website and Ads Specialist - North York, Canada - Saltex Inc

Saltex Inc

Verified Company

North York, Canada

6 days ago

Posted by:

Sophia Lee

beBee Recruiter

RESPONSIBILITIES

Digital Media Ads - Social Media/Google

Create and launch new paid media campaigns on Facebook/Instagram/Google
Be 'point person' on social media & digital advertising campaigns for internal team and clients.
Monitor, optimize, and troubleshoot campaigns to performance goals.
Conduct analysis that results in actionable insights & datadriven decision making.
Manage monthly Ad budgets across campaigns and provide recommendations.
Identify, communicate, and act on opportunities and risks proactively.
Collaborate across teams to test and optimize targeting, creative assets, and messaging to improve ROI
Web Design and Branding with Google Ads and SEO Optimization.
Research target audience, competitive analysis, qualitative website profiling, search engine & keyword analysis
Develop engaging social media ad content.
Accurately track and maintain budgets across campaigns and on multiple search engines.

Analytics and Reporting:

Continuously measure and optimize campaign performance and measure against goals (ROI and KPIs).
Analyze social media campaign results and provide updates, reporting, recommendations, and actionable insights.
Ability to incorporate Google services for tracking, reporting and reporting results.
Ability to incorporate Google Analytics and Facebook Data into data driven decision making.
Ability to analyze and interpret marketing data/KPIs and evaluate paid media performance.

Optimize Landing Pages & integrate Google Services:

QUALIFICATIONS:

2+ years of digital marketing experience, with direct handson experience running Digital Ads. Ie, Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads. (Agency experience is an asset but not required.)
2+ years of experience in a digital marketing role, social media marketing or similar with a focus on paid advertising. (Agency experience is an asset but not required.)
Experience with Google Analytics
Knowledge of SEO optimization best practices and latest trends
Strong project and time management skills.
Proven understanding of social media advertising, digital analytics, digital data, and proficiency in reporting.
Attention to detail, with excellent writing, communication and presentation skills.
Success in managing social media advertising campaigns and explaining results.
Working Knowledge of Facebook Business Manager, Ads Manager, Google Analytics, Google Data Studio, etc.
Analytical, creative, organized, collaborative and a strong communicator.
Accountable for staying uptodate on the latest digital marketing trends