Direct Donor Strategist - Kelowna, Canada - United Way British Columbia

United Way British Columbia

Verified Company

Kelowna, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

JOB PURPOSE

Provides leadership and strategic direction in the acquisition, stewardship and annual giving growth of United Way's relationships with individual donors.

Working closely with the Fundraising, Marketing, and Community Investment teams, the Direct Donor Strategist will lead the planning, coordinating and execution of direct donor strategies, annual giving, and activities to support fundraising across the organization.

DUTIES & RESPONSIBILITIES

Key Responsibilities:
Fundraising - Direct to Donor Relationship Management

Responsible for donor profiling of current and lapsed donors in the Direct Mail portfolio and develop and implement strategies for revenue growth
Develop and implement acquisition strategies to attract new donors
Develop and implement direct to donor stewardship strategies to increase revenues and strengthen customer (donor) loyalty using a variety of communication strategies
Conduct a cost/benefit analysis for each campaign, as well as regular assessment of the program to maximize return on investment
Identify Planned Giving prospects and work collaboratively with the Philanthropy Department to nurture future gifts
Work closely with the Donor Relations and Stewardship Specialist and Marketing Department to maximize the use and delivery of existing stewardship materials
Manage the fundraising aspect of the Customer Relationship program including personal onetoone communication with individual donors, and telemarketing followup
Track and manage donor databases including changes, donor preferences, etc.
Develop and maintain response and profit/loss reports
Identify business opportunities and monitor competitor performance
Comply with all departmental budgeting processes
Monitor and evaluate the strategies implemented to ensure objectives are met

Key Responsibilities:
Fundraising - Leadership Donors in the Workplace

Develops stewardship strategy for donors giving at various levels
Develops strategy for workplace campaigns implementing leadership strategies, to drive donations at this level
Recruit and lead a team of leadership speakers and provide training for the Speaker's Bureau

Key Responsibilities:
Fundraising - Workplace

Assist in developing and implementing the overall campaign plan
Prepare analyses on assigned division(s) and prepare and implement plans for cultivation and solicitation
Accountable for assigned division(s) revenue goals
Track and monitor the activities and results of assigned division(s)
Regularly update account information and prepare ongoing evaluations

Key Responsibilities:
Fundraising - Campaign Associates

May supervise Campaign Associates on a daytoday bases
Assist in the training and orientation of the Campaign Associate Team
Provide leadership and fundraising guidance, assist in problem identification and resolution, and monitor results account by account
Mentor, guide and coach Campaign Associates during their term with United Way

General

Performs other duties related to the qualifications and requirements of the job

QUALIFICATIONS & REQUIREMENTS

Education:

Two (2) year diploma from a recognized Marketing program or program specializing in Direct Marketing

Experience:

Five years recent experience in a direct marketing/fundraising, experience in direct mail and emarketing as well as experience in business case development and cost/benefit analysis
Budget management and project management skills are essential for this position
Experience developing and tracking cross channel communication plans
Sales experience and experience as a United Way Campaign Associate are assets
Supervisory experience and experience working with volunteers at various levels throughout the community are preferred
An equivalent combination of training and experience may be considered

Skills:

Excellent analytical, organizational and time management skills
Ability to coordinate and direct the work of others, followup and follow through
Ability to exercise a high level of tact and discretion in both internal and external interactions
Ability to motivate and lead a team and work as a team member
Ability to create and maintain good working relationships with a variety of internal and external constituents
Excellent written, verbal and interpersonal communication skills. Additional languages are an asset
Must be a proficient marketer, able to demonstrate marketing communications experience
Must be completely conversant in business case development and cost/benefit analysis and be able to present results from a financial, marketing and technical perspective
Able to effectively communicate with suppliers on behalf of United Way Lower Mainland and to negotiate costs for services
Proficient in using Microsoft Office programs

WORKING CONDITIONS