PPC Specialist - Calgary, Canada - ABM College

ABM College

Verified Company

Calgary, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

ABM College is one of the leading career training institutions in Alberta and Ontario.

Throughout its history, ABM College has provided students with professional training, academic knowledge, and the right skill-set to meet employment market demands.

ABM College is currently looking for a highly competent, energetic, and exceptionally motivated

PPC Specialist (Pay per Click Specialist)

Advantages and Perks:

We offer a great compensation plan, including a competitive base salary.
We offer health benefits.
Free parking for employees
We offer RRSP matching
We offer several opportunities in terms of rewards, career advancement, and recognition
Extremely diverse and welcoming work environment
Daily breakfast treats and coffee, free lunch along with our weekly Friday Fun events
Discounted Massage for Employee

***
Responsibilities:

Brainstorming different ideas for paid advertising
Working with a team of web developers, SEO Specialists, digital and content marketers
Analyzing and monitoring web analytics and PPC Performance
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google AdWords, Bing)
Lead keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends
Setup and Manage Google network ads (Display, Search Network, Remarketing, etc.)

Job Requirements / Skills:

Experience with Pay Per Click advertising
Must have indepth knowledge of Google AdWords, Bing Ads, YouTube Ads, Facebook Ads, Remarketing Display ads
Business communication skills, written and verbal
Hard Working, Detail Oriented, with the Ability to Multitask
General Hunger for Learning
Able to Meet Tight Deadlines and Perform Under Pressure
Innovative and creative, with a concise, precise, and effective approach to problemsolving.

Please send your resume with "PPC Specialist" as Subject heading

Job Types:
Full-time, Permanent

Schedule: