Digital Marketing Specialist - Québec, Canada - Kanguru Digital Agency

Kanguru Digital Agency
Kanguru Digital Agency
Verified Company
Québec, Canada

2 weeks ago

Sophia Lee

Posted by:

Sophia Lee

beBee Recruiter
Description

Job Brief


You will be responsible for helping to manage all PPC activities such as new campaign setups, launch, maintenance & optimizations, bringing our clients increased conversions, leads and sales for their businesses.


Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and analyze competitor advertising campaigns
  • Work with the development team to ensure PPC best practices
  • Various admin / client communication tasks when needed.

Requirements and Skills

  • Proven SEM experience managing PPC campaigns via Google Ads. Managing 100K+ yearly ad spend is a plus.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Experience with website analytics tools (e.g, Google Analytics/GA4, Google Search Console, Google Tag Manager, Google Data Studio and SEMRush)
  • Experience with A/B and multivariate experiments
  • Working knowledge of WordPress, HTML, CSS, and JavaScript a plus.
  • Knowledge of ranking factors and search engine algorithms
  • Uptodate with the latest trends and best practices in SEM/PPC
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English language:above average in both speaking and writing a must
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French language: average in speaking and writing a must


Salary:
$65,000.00-$75,000.00 per year


Benefits:


  • Dental care
  • Extended health care

Schedule:

  • 8 hour shift
  • Monday to Friday

Application question(s):

  • Do you consider yourself above average in English speaking and writing?
  • If located in Montreal, are you willing to work from our office space a few times a week?
  • Do you consider yourself average in French speaking and writing?
  • Can you provide a few case studies that show the favorable results you've achieved with Google Ads, as well as any other PPC platform?

Experience:

Facebook Advertising: 2 years (preferred)
Bing Ads: 2 years (preferred)
Google Ads: 5 years (required)


Shift availability:

  • Day Shift (required)

Work Location:
Hybrid remote in Montréal, QC
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