Director, Campaign Design and Measurement - Toronto, Canada - Sun Life

Sun Life
Sun Life
Verified Company
Toronto, Canada

1 month ago

Sophia Lee

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Sophia Lee

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Description
You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self.

You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you.

Your leaders will inspire and help you reach your potential and soar to new heights.

Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

Discover how you can make a difference in the lives of individuals, families and communities around the world.


Role Summary

What will you do?

  • Champion a clientfocused culture and drive impact and value to the business through understanding customer journeys across channels, providing an optimal experience for our clients and prospects.
  • Develop and implement a comprehensive campaign measurement strategy aligned to business outcomes and improved client experience.
  • Build and lead a highperforming team of journey designers and analysts, ensuring a collaborative and innovative work environment that fosters growth and productivity.
  • Build strong relationships with stakeholders to influence the planning, management, and optimization of campaign across channels.
  • Oversee the development and maintenance of robust data practices and infrastructure to ensure accurate and reliable data collection, integration, and analysis across web and mobile platforms.
  • Establish key performance indicators (KPIs) and metrics to measure user behavior, engagement, and conversion rates on inbound and outbound channels. Continuously monitor and report on these metrics, providing actionable insights to optimize performance.
  • Collaborate closely with CXO (Client Experience Office) Marketing and Channels to align measurement initiatives with broader business strategies. Communicate findings and recommendations to stakeholders at various levels.
  • Advocate for the creation of the appropriate data products that will enable strategic analytics and play a key role in influencing the backlog of data products and platforms.
  • Ensure compliance with regulatory requirements and industry best practices in data privacy and security for clientrelated initiatives.

What will you need to succeed?

  • 7+ years of analytical experience including a focus in digital analytics
  • 3+ years of leading a team in analytics, with proven people management skills and career development of team members.
  • B.Sc. Analytics, Mathematics, Stats, Computer Science, Engineering, or related field. Masters in Management Analytics or equivalent work experience.
  • Proficiency in journey design and analytics tools/platforms (e.g. Adobe Analytics, Tableau, Salesforce, Qualtrics, SQL, AWS).
  • Understanding of web technologies, HTML, JavaScript, and familiarity with tag management systems
  • Excellent communication and presentation skills, with the ability to convey complex insights to nontechnical stakeholders.
  • Strong executive presence and ability to influence crossfunctionally across diverse teams.
  • Ability to look at the bigger picture with a solid understanding of the customer journey
  • Ability to think strategically, but also have exceptional attention to detail to drive prioritization and endtoend ownership of execution.
  • Strong leadership skills with experience managing and mentoring a team of analysts.

Unique Requirements:


What will be nice to have?

  • Understanding of and experience in an Agile Operating Model
  • Experience in the financial services or similar type of industry

Reasons why should you join us under the sun?

  • We're honoured to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work Canada
  • We're proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work Canada
  • Sun Life ranked one of the 2023 Global 100 Most Sustainable Corporations in the World on the Corporate Knights' 202
  • A caring, supportive, and inclusive culture
  • Time off giving you the flexibility to focus on the moments that matter. 20 days vacation per year
  • Unique sabbatical program and care Days available for self care and care of others
  • Flexible Benefits from the day you join to meet the needs of you and your family.
  • Wellness programs that support the three pillars of your health mental, physical, and financial


At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work.

Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.


Salary Range:

105,000/ ,000/175 000


Job Category:

Advanced Analytics


Posting End Date:

10/03/2024
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