Product Marketing Manager - Toronto, Canada - Homebase

Homebase

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Us

Our mission is to make hourly work easier for local businesses and hourly workers. Homebase currently serves more than 100,000 small (but mighty) businesses with everything they need to manage their hourly teams: employee scheduling, time clocks, payroll, team communication, hiring, onboarding, and compliance. Just don't call us "Human Capital Management." We have built tools for the busiest businesses, so owners and employees can spend less time on bullsh*t and more time on what matters. The Homebase team brings small business expertise from Intuit, Square, OpenTable, Yelp, Gusto, and First Data. Homebase is backed by leading venture investors Bain Capital Ventures, Baseline Ventures, Cowboy Ventures, Khosla Ventures, Plus Capital, and GGV Capital.

We're currently hiring in Toronto, CA, and Houston, TX
:

Diversity, Equity, and Inclusion at Homebase:

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves.

Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you're close to what we're looking for (even if you don't meet 100% of the qualifications), we encourage you to apply
-
You
You are someone who is equal parts strategic, analytical, creative, and gets things done. You are obsessed with delivering the right message to the right customer at the right moment.

You are someone who loves to solve problems and help small businesses discover products that will make their work and lives better.

The Job

Reporting to the Lead of Product Marketing, this role will partner with our core Product team to continuously refine and improve the customer experience and journey in Homebase.

You'll own insights, segmentation, product positioning, messaging, and go-to-market strategy.

You'll define the customer experience and work with growth, product, marketing, support, and sales to create the right personalized experiences for different segments and placements, improving conversion across the top and mid stages of the funnel.

You will play a key role in refining our messaging and communication, and our pricing, and packaging strategy. Ultimately, you will be the voice of the customer.

Responsibilities

Work with product, sales, and marketing to build the right experiences for different segments of customers, driving improvements in acquisition, activation, monetization, and retention
Turn data into strategy and strategy into tactics to drive more awareness and adoption of Homebase products.
Define our key segments and own the positioning, messaging, and gotomarket strategies for them
Execute on gotomarket plans with product, marketing, and sales to drive awareness, adoption, upsell, and retention
Test and optimize across the funnel
Partner with sales, product, and user research to constantly learn about the customer and their needs
Drive strategic initiatives and decisions within the company.
Understand the needs of small business owners and be their voice
Make sure each customer is getting the most out of Homebase
Build repeatable processes for growth tests, product launches, and customer communications

Requirements:

46 years of experience in marketing and 34 years in product marketing or relevant role
Strengths in messaging and positioning
Experience doing qualitative and quantitative customer and market research, defining and acting on segmentation
Excellent executive communication skills: synthesizing complex problems and convincing people of your point of view
Must be excellent at written communication, copywriting, and creative development
Deep customer empathy; B2C or SMB marketing experience a plus
Proven ability to work closely with and influence product and growth teams
Excellent project management skills and experience building gotomarket plans
Analytical mindset and comfort using data to diagnose and inform decisions
Thrive in a startup environment: ability to prioritize, adapt, test, and learn
Be curious, detailoriented, and a problem solver
Ability to work well crossfunctionally
BA/BS degree required; MBA a plus

What We Offer You:

Stock Options everyone is an owner
Comprehensive medical coverage for you and your eligible dependents premiums 100% paid by Homebase
RRSP plan +4% company match
Remote, hybrid, and inoffice work options
Topoftheline equipment and $$ to customize your home office
Company paid holidays and 20 days accrued PTO per year
A dynamic, wellconnected, productive team
Fun company activities