Marketing Data Scientist - Toronto, Canada - Scene+

Scene+

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Who we are

Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million members and growing We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life.

Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards their way.

We're the exciting joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the funding of three major players.

With over 60 team members and plans to grow more, we're an emerging, responsive company. We offer collaboration, accountability, challenges, and rewards to everyone who joins us.

Our motto is "Love what's next," and we believe it applies to your career too. Join us to help evolve the program, collaborate with amazing teams, and love what lies ahead

Who we need

Reporting to the Senior Manager, Marketing Data Science, we are looking for a Marketing Data Scientist who brings the technical expertise and practical knowledge to leverage analytics and demonstrate marketing effectiveness.

You will play a pivotal role and take ownership of our post-campaign analytics, developing our omnichannel campaign deployment, and delivering data-driven recommendations for personalized member offers.

From testing new campaigns, building dashboards, and presenting impact, you will work strategically and creatively to ensure we are engaging and delighting our members.

What's in it for you

Ownership._ We are a data science driven company. Our customer database is one of Canada's largest and most complex, with data from dozens of different partners and millions of members. Every project you work on will have a sizeable impact on the organization as a whole and our loyalty program members.
Future forward impact._ This is a chance to define and shape your role as part of a futureforward team that values authenticity and invites fresh perspectives. Joining us now is a chance to drive decisions and bridge postcampaign analytics with marketing plans. You will have the opportunity to recommend tools, approaches, and best practices as well as expand our datadriven marketing capabilities.
Anticipation._ With over 30% of our team promoted within the last year, we have a proven history of supporting the growth of our people. You will work with a manager whose focus is to remove barriers and empower his team to collaborate seamlessly and accomplish great things. You will be supported in your daytoday deliverables growing your presentation skills, and contributing to decisionmaking and in your overall career development. Whether you want to move into Machine Learning and data modelling or explore another area of our business or one of our parent companies, there is always something to look forward to.

As our new Marketing Data Scientist, you will:

_ Build._ You will code and develop omnichannel campaigns for member engagement and offers. You will work with partners to define campaign objectives, target audiences, test requirements, and delivery timelines.

- _ Analyze marketing data._ You will monitor campaign performance and consult on adjustments to marketing strategy based on your findings. You will conduct post-campaign deep dives, collaborating with Marketing, Partnerships and Data Science to implement changes to messaging and ensure alignment on objectives.
- _ Optimize. _You will augment existing campaigns with insights and tools created by the data science team. You will identify gaps in data point collection, demonstrate areas for further exploration and targeting, and evolve the entire campaign process to improve efficiency and reduce errors. You will implement campaign testing to drive meaningful outcomes.
- _ Grow. _You will research new tools, trends, and approaches, and work with vendors to stay up to date with the latest methodologies and best practices in the field.

You bring:

- _ The technical skills._ You can learn new tools independently and quickly. You are proficient in MS Office, including the strengths in building presentation decks in PowerPoint that succinctly convey results and provide data-based recommendations. You have a solid foundation using Python/Pyspark for data science, writing complex SQL queries to extract and integrate data from multiple database sources, and using Tableau for data visualization. You have strong digital business acumen and a proven record of successfully working with marketing automation tools like Salesforce, Hubspot, Adobe, Moengage, etc.
- _ Interpersonal skills.

_ You can nurture relationships across internal and external teams:
gaining trust to influence decisions. You have professional communication skills, including translating complex analytics concepts and findings for different audiences and levels.

Why work for Scene+? The best of all worlds

We offer:
- _ Perks._ Enjoy a competitive salary and benefit