Brand Manager - Dublin, Canada - Mark Anthony Group Inc.

Mark Anthony Group Inc.

Verified Company

Dublin, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Us

Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more.

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages.

Sales of our U.S.

focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co.

in the United States.

Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands.

MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.

At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner.

We are growing a lasting legacy, where people come first

Location
This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements

What You'll Do

As our new
Brand Manager for Emerging Spirits you will be responsible for supporting our Global Brands Director and the wider marketing team in delivering best in class planning and execution of all marketing initiatives for new-to-world Premium Spirits innovation in global markets.

You will collaborate with key MABIUC partners and Marketing Managers, to assist the global roll-out, go-to-market and SKU development plans.

You will also support the Spirits Innovation Team and key global distributor partners to develop marketing plans & activations to facilitate the roll-out of Cloud House Colombian Coffee Liqueur to Global markets.

Additional key responsibilities include:

Working with the Global Brands Director and Marketing Manager to develop a rolling 35yr Global Brand Strategy to support international brand development of our spirit brands.
Act as the internal Brand Champion for Cloud House, 360 Brand Ambassador through presentation updates, team meetings and seminars.
Champion for all consumer pull and brand growth initiatives for Emerging Spirits brands in key markets.
Develop & implement gotomarket plans, investment models & activation playbooks.
Continuously evaluate brand health, making key recommendations that keep us on our planned product and brand development trajectory.
Lead global brand / product audits to unlock innovation / renovation opportunities.
Effectively manage marketing budgets to ensure all targets are met.
Coordinate relevant agencies and consultants to ensure brand audits, competitor analysis, brand creation, consumer testing and 360 communications are successful, compelling, and impactful.

What You'll Bring
- +3 years Marketing Management experience.

Bachelor of Management/Business or related field.
Proven creative ability in FMCG or similar luxury goods categories.
International Distributor Management experience.
Extensive agency management experience.

Who You Are

Strong businesses and leadership skills.
Strong analytical skills.
Excellent organizational skills and attention to detail.
Excellent verbal and written communication skills.
Background in innovation & brand development is desirable.
Passionate about brand management

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At MABIUC, we live by our 5 Core Values every day:

Sense of Urgency
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.

Authenticity
We need to stay real because our brands, our stories and our culture must remain genuine to thrive.

When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity
Our lives are complicated enough.

So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility
Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.

Trust
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
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