Visual Media Producer - Barrie, Canada - Georgian College

Georgian College

Verified Company

Barrie, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

Visual Media Producer

(

Job Number:

171-23

)

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Department:
Marketing, Communications and Recruitment

Campus:
Barrie

Classification:
Support Staff

Posting Date:
May 10, 2023

Salary Range:
$33.38 (start rate) - $ year rate)

Hours Per Week: 37.5 hours per week

Status:
Full-time

As a visual media producer, you bring photography and videography production expertise, creativity, excellent customer service skills, and a passion for storytelling and branding to the team.

As the primary photo/video specialist for Georgian, you can operate solo in an in-the-moment, self-directed manner during pre-production, shooting and post-production activities.

You also enjoy the collaboration of working closely with an integrated marketing and communications team to strategize and package your work to share in publications, web, advertisements, social media and other products.

You'll produce and catalogue a variety of videos and photos that document the college's activities and milestones, as well as its unique programming and value propositions, all with an overarching goal of supporting the college's strategic priorities and marketing, communication and recruitment objectives.

You'll report to the Manager, Communications and your specific duties will include, but are not limited to:

Working directly with clients during the creative process to determine project scope, content, objectives, target audience, creative approach, story, tone and delivery mode, and then recommending appropriate media, timelines and production process
Identifying visual requirements for the annual content calendar in collaboration with the communications and marketing teams
Negotiating differences of opinion on project scope between client and your professional expertise, and/or escalating to management
Scouting various locations to prepare for photography and video recordings (e.g. ambient sound, lighting, people traffic, etc.) and reserving spaces as needed
Researching technical accuracy considerations for shoots to ensure visuals captured meet relevant safety protocols and professional standards
Contributing to storyboard development in consultation with communications specialists and graphic designers and obtaining consensus approvals as appropriate
Maintaining all Georgian brand standards in video and photography work
Ensuring both collective and/or individual photo/video consents are received and stored as required
Confirming all required assets on file before dismissing participants from a shoot
Bringing the Georgian brand to life using the storytelling medium of video and audio
Operating camera and setting up lighting, audio gear and teleprompter (as needed); and directing onscreen talent instudio or onlocation
Selecting and performing editing and mixing requirements to create final production and developing motion graphics and transitions
Using a keen storytelling lens while editing videos to identify the appropriate content for final production
Selecting appropriate background music that evokes the emotion the video is trying to convey
Seeking final approvals and packaging and delivering final production
Capturing compelling photos that document Georgian news and events, and/or highlight key marketable aspects of academic programs and student life, using a range of technical equipment, including cameras, lenses, and lighting
Attending college events for the purpose of taking photographs and/or video for internal and external distribution
Arranging stilllife objects, products, scenes, props and backgrounds
Using software such as Adobe Photoshop to import, edit, enhance, frame and output images
Preparing and presenting contact sheets to clients and manager
Maintaining a comprehensive equipment inventory that is serviced and maintained in good working order
Maintaining the college's digital asset management (DAM) system including uploading and organizing photos; creating and maintaining appropriate photo collections; tagging all images to ensure an intuitive, searchable database; and regularly deleting and refreshing images to keep the database current
Liaising with colleagues in IT about the backend function of the DAM, as needed
Coordinating video archiving and making storage recommendations based on large file sizes
Investigating new media production hardware/software to determine availability, performance and compatibility with existing equipment while keeping informed about trends in media production through ongoing professional development
Collaborating on the video and photo style guides
Researching and recommending third party photographers and videographers for periods of peak volume or offsite locations
Ensuring a commitment to equity, diversity, inclusion and belonging representation in visual media productions