Customer Marketing Manager - Montréal, Canada - Monster Energy

Monster Energy

Verified Company

Montréal, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Details

Description

Reporting to the Director of Customer Marketing, the Customer Marketing Manager's (CMM) purpose is to provide best-in-class marketing support to Monster Energy's retail accounts and ensure that activation enhances the Monster Energy brand.

They will manage the customer marketing calendars that support their channel(s), and ensure alignment with the Sales Directors and Sales Account executives on program execution.

They will support the briefing and development of POS and digital toolkits for field execution and ensure brand guidelines are followed.

They are also responsible for inputs to the annual customer marketing budget and completing strategic SWOT reviews on all programs to ensure KPI's and return on investments are met.

Essential Job Functions:

Work with the relevant Sales Directors to oversee the promotional calendar for each of the assigned retail accounts.
Ensure assigned accounts receive bestinclass marketing support from Monster Energy and that marketing programs are leveraged to their fullest extent.

Programs include but are not limited to:
new product launches, exclusive items, product re-launches, price promotions, custom consumer promotions, pass-through sponsorships, and account specific tradeshows.

Work with the creative Marketing team, Brand Marketing, and Sales to develop accountspecific offers and ensure they are up to brand standards and that necessary legal and logistic requirements are met.
Participate in regular Customer Marketing conference calls and partnership meetings. Prepare and present planned activity as well as share results from program execution.
Work with the Customer Marketing team and Key Account team in the trade throughout the year sharing best practices.
Own Retail communication of brand plans to their respective Sales Director(s), including sharing of Ops decks and Marketing objectives
Owns execution of Customer programs, including budget ownership, KPI development etc.
Required to participate and present plans during set meetings.
Ownership of a holistic 360 degree activation plan at retail (including digital, delivery, sampling, POS etc.).
Responsible to complete SWOT reviews across all promotions.
Additional duties as assigned.

Position Requirements:

Must have a strong sense of urgency.
Must be detail oriented.
Must be a collaborative team player.
Must be decisive and enforce brand standards.
Ability to travel 10% of the time.
Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media.
Bilingual in English and French would be an asset