Digital Marketing Specialist - Saskatoon, Canada - OBASA Suites

OBASA Suites

Verified Company

Saskatoon, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We have a new opening for an experienced Digital Marketing Specialist.

The OBASA Group is a portfolio of companies built from the ground up, starting with commercial and residential properties across North America.

Through OBASA, our portfolio continues to grow, identifying strategic acquisitions of existing operating companies with a growth history, honest and able management, and a sustainability plan.

Access our portfolio to learn what organizations our team has helped succeed across the country and around the globe.

We offer exceptional pay, superb benefits, corporate support, a fantastic culture defined by our growth, honest and able management, and a sustainability plan.

We are seeking an experienced, highly skilled Digital Marketing Specialist.

Reporting to the Director of Marketing, you will become an integral component of our growing marketing team, supporting several key stakeholders.

You will join a privately held tech company whose vendor management platform serves the short-term accommodation and hospitality markets. It is on a rapid trajectory of virtually unlimited growth potential. While other companies are downsizing and reorganizing, we are scaling. The market potential is massive, and we need you to help us capture more of it.

Responsibilities include:

Utilize business intelligence and data analysis tools to target key demographics and conduct thorough competitor analysis with a focus to increase engagement and drive conversion
Conduct keyword research, develop strategies and execute them with precision and purpose to refine our search engine marketing efforts for both SEO & SEM
Work with product managers, content creators, and development team to deploy optimized landing pages
Creating and deploying tags and pixels to our sites for tracking & remarketing
Uncover backlink partnership opportunities
Manage ad campaigns including bid strategy, landing page optimization, creative ad copy, and iterative A/B testing of campaigns & optimizing for higher conversions across all channels
Creation, execution, and management of highly effective paid search, display, video, and social campaigns
Media placement adhering to defined budgets
Analyzing campaign performance along with optimization recommendations and provide a regular cadence of reporting metrics, KPIs and ROI across all channels

Qualifications:

2+ years' experience in highperformance digital marketing (Paid Social, Display, YouTube & SEM)
2+ years' experience writing conversionfocused ad copy, web content
2 + years applied practical experience with Google Analytics, SEO, and SEM
Highly skilled with analytics and reporting tools, such as Google Analytics, and more importantly ability to interpret data to understand trends and improve performance
Must have proven track record of running effective digital ad and marketing campaigns
Must have expert level understanding of ranking factors, Google search best practices, and policies
Jedi mastery with tools such as SEMRUSH and experience with SEO campaign management
Functional understanding of engagement tools such as Sharpspring or Constant Contact to deploy drip/nurturing campaigns
Fluent in English with excellent communication and interpersonal skills
Ability to work collaboratively in a team environment
Highly motivated and selfdirected, strong work ethic and positive attitude

Although not required

BONUS points if you meet all other criteria and in addition, you also speak French, Spanish, or BOTH

1.

Attach 1-page cover letter with the following:
a. Who you are?
b. Where you are?
c. What is your desired salary?
d. When you are available to start?
e. Why we should hire you in 2 sentences or less + include 8 hash tags?
f. Links to your socials and examples of what you can do for us?