Marketing Manager - Pointe-Claire, Canada - Dormez-vous?

Dormez-vous?

Verified Company

Pointe-Claire, Canada

4 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

At Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight's.

Guided by our values - We
CARE About People; We
WIN Together; We
DREAM Big and We
DELIVER with Excellence - we are building on our 30-year foundation of taking care of each other and our customers' sleep needs, with passion and commitment to be the best that we can be.

We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada's leading sleep partner.

In this challenging position, the Marketing Manager will be responsible for supporting the development and execution of strategic multi-channel marketing plans (radio, TV, digital, etc.) to drive sales and traffic in our stores and on our online platforms, and ensuring that our marketing plans meet our key marketing imperatives while strengthening our market leadership position.

This will include implementing initiatives to reinforce brand value and loyalty, as well as developing marketing programs and promotions to increase market share and profitability.

Collaborate with our strategic partners to create and execute unique marketing plans across multiple media channels to support our business needs and objectives
Lead projects and participate in the development of campaigns that provide new reasons to buy and that create meaningful connections with consumers and build brand loyalty
Make proactive recommendations for new initiatives that will help promote sleep wellness and establish our sleep expertise and credibility
Ensure that marketing campaigns are delivered effectively and efficiently, on time and on budget, while aligning creative direction with the company's strategic objectives
Manage multiple projects and campaigns simultaneously, while supporting numerous crossfunctional initiatives
Implement and execute strategic marketing plans for Sleep Country/Dormezvous and, eventually, for other Sleep Country/Dormezvous affiliated brands in the Quebec market
Measure postcampaign results and develop recommendations to improve and advance future initiatives through analysis of quarterly brand health results and market trends
Collaborate with diverse teams of professionals (advertising agencies, consultants, media teams, sales teams, etc.) to deploy marketing initiatives that will drive traffic and sales in our stores and on our online platforms
Maintain, due to the complex nature of the multichannel media flow, a constant watch to ensure that all campaign elements are of high quality and delivered on time

Qualifications

University degree in communications, marketing, ecommerce or other related discipline
5 to 8 years' experience in marketing, in a 360 agency, or in retail
Proven experience in organizing and managing multichannel campaigns, promoting products or services and executing marketing strategies
Excellent project management and marketing strategy skills
Analytical skills to identify the causes of a problem, propose and develop a solution, then implement it effectively, while anticipating potential problems and taking proactive measures to mitigate its impact
Developed interpersonal and communication skills to work on complex projects in collaboration with team members, agencies and other partners, as well as to motivate direct collaborators
Ability to express opinions and back them up with facts
Proficiency in the Office suite
Detailoriented, highly organized and able to prioritize multiple projects in a fastpaced environment with changing priorities and strict deadlines
Be a team player with the ability to influence, build relationships and collaborate with internal and external stakeholders to achieve alignment
Comfortable with current marketing, social and digital trends
Bilingual in French and English, both written and spoken

Additional Information Why members of our Corporate team love working at Sleep Country Canada/Dormez-vous?**:

This is not a job but a CAREER with opportunities for growth and advancement
Diverse and inclusive work environment
We will invest in you and provide extensive training, mentoring and continuous development
Access to training and development platforms
Full medical, dental benefits and a Deferred Profit Sharing Program
Annual Wellness Credit for any products/services that improve your health and wellbeing, ie., health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment
Associate Discount Program where you will be able to enjoy some of the world's best sleep products
Maternity/Parental leave top up benefits
Tuition Reimbursement Program that covers professional AND personal de