Social Media Specialist - Markham, Canada - Quality Online Education Group

Quality Online Education Group

Verified Company

Markham, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Quality Online Education Group Inc. ("QOEG") is a leading e-Learning company that provides comprehensive online English lessons to students in the Asia Pacific region.

QOEG offers online English programs for preschool to grades 6, white-label online tutoring services, and end-to-end management software solutions for education institutions.

Based in Toronto, Ontario, QOEG is a pioneer and industry leader in providing real-time online small group classes and delivering quality English education through its passionate team of teachers and staff in North America and the Philippines.

We are looking for an experienced and creative Social Media Specialist to join our team.

As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts.

You will be working closely with the Marketing and Sales departments.

Responsibilities

Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification
Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand
Prepare, review and distribute external marketing and promotional materials
Collaborate with sales and marketing teams to develop social media campaigns
Stay up to date with the latest social media best practices and technologies
Set up and optimize company pages within each platform to increase the visibility of company's social content
Monitor SEO and customer engagement and suggest content optimization
Moderate usergenerated content in line with the moderation policy
Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
Create editorial calendars and syndication schedules
Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
Work with copywriters and designers to ensure content is informative and appealing
Bolster your network by interacting with industry professionals and influencers via social media. Communicate with industry professionals and influencers via social media to create a strong network

Qualifications

2 years of experience as a Social Media Specialist or similar role
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Critical thinker and problemsolving skills
Team player
Good timemanagement skills
Great interpersonal and communication skills
BSc degree in Marketing or relevant field

Job Location
Unit 1, 60 Riviera Drive,

Markham, Ontario L3R 5M1

Tel:

Terms of Employment

Permanent, Full Time
40 hours per week, Monday to Friday

Wage
$36,000 to $54,000 per year, based on experience and skills

Job Types:
Full-time, Permanent

Salary:
$36,000.00-$54,000.00 per year

Benefits: