Demand Generation Marketing Manager - Vancouver, Canada - E-xact Transactions Canada Ltd
1 week ago
Description
Job location is RemoteAbout Us
Exact Payments is a leading provider of embedded software payments, processing over 1bn transactions and 150bn+ in payment volume a year.
Exact is a private equity backed company headquartered in Scottsdale, Arizona and Vancouver, British Columbia with team members across North America.
You'll work closely with members of the Marketing and Sales teams and broader Exact Payments organization to develop demand generation strategies and tactics and see those through to fruition.
You'll test new channels as well as optimize and scale campaigns to enhance our brand and generate revenue for Exact Payments.
What will you be doing?- Be responsible for MQLs, SQLs, and overall pipeline, while maintaining and cultivating a great brand for Exact Payments
- Diligently execute campaigns and manage projects which fill our sales pipeline
- Diligently measure the effect of marketing campaigns and channels to iterate on our growth strategies quickly
- Manage & support growth marketing & demand generation initiatives through digital marketing campaigns including SEM, SEO, online and social media marketing, and online content distribution.
- Proactively identify new channels and strategies that will drive business growth
- Work closely with Sales to optimize lead handoff and conversion
You have:
- 210 years (postcollege) of experience in B2B marketing, preferably SaaS (nice to have: FinTech / Embedded Payments), with at least 2 years of demand generation experience
- At least one year of handson experience using Hubspot (or related Marketing Automation Tools and an interest in picking up Hubspot)
- Experience with integrated marketing campaigns to drive MQLs/SQLs/MQAs/Pipeline.
- Performance and metrics driven; as an analytical marketer, owning a number motivates you and you believe that measurement and iteration are keys to a successful marketing strategy
- Adaptability; fastgrowing and everchanging work environments excite you
- Has a background in increasing awareness, leads, and sales (MQLs, SQLs, Pipeline) through multiple digital marketing channels.
- Is experienced in SEO, SEM, social media, content marketing, and influencer marketing
- Has excellent communication skills, and an ability to quickly communicate the right message and paired with the right imagery to maximize impact.
- Are a habitual experimenter who likes to try out various ways to improve funnel metrics while using data to understand what is or isn't working and why.
- BS / BA degree required.
We are a team of passionate professionals working together to build a great company that's impacting the universe.
We value diversity, creativity, innovation, collaboration, integrity and respect and are looking for people who share these same values to join our growing team.
We offer a comprehensive benefits program including:
- Medical: Comprehensive health plan through United Healthcare covering both the employee and family.
- Dental: PPO dental plan through Delta Dental, a leading carrier with national coverage.
- Vision: Vision plan through VSP covering annual eye exams as well as reimbursement for glasses and contact lenses.
- Life Insurance/AD&D: Companypaid Life Insurance as well as AD&D with coverage for 1x annual salary.
- Shortterm & Longterm Disability: Companypaid shortterm and longterm disability insurance.
- Medical & Dependent Care FSAs: Pretax Flexible Spending Accounts for outofpocket medical or dependent care expenses.
- Paid Time Off: In addition to federal holidays, we offer up to 15 days paid time off per calendar year.
- 401K: save for retirement with pretax contributions to a 401k plan.
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