Marketing Manager - Mississauga, Canada - PointClickCare

PointClickCare

Verified Company

Mississauga, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

For more than 20 years, PointClickCare has been the backbone of senior care.

We've amassed the richest senior care dataset making our market density untouchable and our connections to the healthcare ecosystem exponentially more powerful than those of any other platform.

With Collective Medical & Audacious Inquiry, we've become the most expansive, full-continuum care collaboration network, offering care teams immediate, point-of-care access to deep, real-time insights at every stage of a patient's journey.

For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn.

Contract Duration:

months

Position Location:

Remote, North America

Position Summary:

Key Responsibilities:

Works across a dynamic ecosystem of stakeholders to develop, execute and maintain highimpact multitouch campaigns inclusive of events, that inspire consumers and drive engagement
Creations of marketing campaign briefs for the agency to facilitate. Provide clear communication on our goals and KPIs to ensure agency deliver results.
Manage campaign budget planning, forecast and P.O. creation to ensure spend is tracked, accurate and that we maintain our targeted cost per lead.
Responsible for consuming and leveraging Portfolio narratives to produce audiencecentric derivative content
Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality
Research and refine new marketing approaches to reach and engage key audiences such as accountbased marketing, field marketing, etc.
Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
Manage multiple projects and balancing contending priorities in a rapidly changing environment
Provide clear, consistent, and frequent communication across stakeholders inclusive of campaign plans, tactics, goals, and performance of campaigns.

Required Experience:

4+ years of B2B marketing experience
Experience building, executing, and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience using data and metrics to measure Impact and determine improvements
Experience presenting ideas to various levels of an organization to gain support for initiatives
Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
Proven success in developing and executing accountbased marketing campaigns to drive engagement and revenue.

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