Marketing Advisor - Vancouver, Canada - BC Hydro
Description
A workplace powered by you
At BC Hydro, we're working towards creating a cleaner and more sustainable future for all British Columbians and need
people like you to help us. A career at BC Hydro is meaningful and provides you the opportunity to be part of a talented,
inclusive, and diverse team. We offer a healthy work-life balance, competitive wages, a comprehensive benefits package,
and training opportunities to support you in your career growth. We're proud to be ranked as one of B.C.'s Top Employers
and one of Canada's Best Diversity Employers.
Marketing Advisor
Number of positions: 1
Job Location:
Dunsmuir 15
Employment type:
Permanent Region:
Lower Mainland
Hours of work:
Full-time (37.5 hrs/wk)
Flexible Work Role:
Hybrid
Annual salary:
$ 107, ,300.00
What you'll do
etc.), web analytics and customer feedback data and reports; discusses and recommends digital communications product/
services plan revisions as required; implements approved recommendations.
- Google Marketing Platform, Ad Platform management and other tools key to the organization's marketing efforts and
- Conducts and oversees market segmentation, competitive and situational analytics to provide a basis for prioritizing long
recommendations around website behavior, marketing campaigns, and social media; analyzing research and data analytics
to evaluate market trends and opportunities; interpreting the needs and online behaviors of distinct customer segments.
- Develops digital experience & digital marketing plans, strategies, goals, targets and forecasts targeted at specific market
programs;
- Discusses and provides support in the development and/or roll out of products, services, tactical plans, market matrix and
targeted market segments.
- Provides the team with knowledge and training to help evangelize and support datainformed decision making; provides
and other cross-functional teams across the organization.
- Provides leadership and direction for the digital analytics needs for digital communication and digital marketing campaigns
budgets; monitoring campaign performance metrics and ongoing channel performance as well as setting expectations and
standards for tracking methods.
What you bring
- University degree in Commerce or Business with a Marketing major or a Certificate in Digital Analytics and relevant
- 5 plus years of progressively more responsible in the following areas:
- Experience in Digital Marketing performance management, product and service planning, digital strategy and tactical plan
management, financial analysis, presentation techniques, problem solving, planning, organizing, controlling and expediting
knowledge.
- A welldeveloped knowledge of, market intelligence/research, data analytics and digital marketing.
- Welldeveloped oral, written, presentation and interpersonal communications skills.
- Strong background in the following software and platform would be an asset:
- Google Marketing Platform 360 Edition: Google analytics 4, Google tag manager, Google search console, Campaign
- Google Ads and Looker Studio.
- Google Big Query and Google sheets.
- Semrush or similar SEO software.
- Ad platforms management tools and major Content Management System such as Adobe Experience Manager.
- Working knowledge of HTML, CSS and JAVA.
What we offer
- A comprehensive benefits package
- A minimum of 15 paid vacation days
- A lifetime pension
- Flexible work model, depending on your role type
- Training and development courses
Key duties include:
etc.), web analytics and customer feedback data and reports; discusses and recommends digital communications product/
services plan revisions as required; implements approved recommendations.
- Conducts and oversees market segmentation, competitive and situational analytics to provide a basis for prioritizing long
recommendations around website behavior, marketing campaigns, and social media; analyzing research and data analytics
to evaluate market trends and opportunities; interpreting the needs and online behaviors of distinct customer se
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