Marketing Research Lead - Toronto, Canada - Uplift People Consulting

Description

• This role will work across the organization to help develop a research agenda that supports the corporate strategic direction
• Collect and analyze data on consumers, competitors, the marketplace, and the company
• Devise methods and procedures for acquiring data, such as:

• conducting online, telephone, or in-person surveys
• Qualitative research conducting focus groups, IDIs, ethnographic research, or discussion boards
• Synthesize and integrate consumer/marketplace insights from a vast array of current knowledge to inform on issues and opportunities/challenges and/or provide direction
• Maintain a strong voice grounded in consumer insights to help identify company direction and ensure an emotional connection with a brand
• Assist internal clients with interpreting research results and implications, and recommend courses of action based on findings
• Help ensure that market research programs produce accurate and reliable information to aid in company decision making
• Identify, select, and work with research suppliers and industry partners to lead projects and ongoing programs for the company, and ensure projects remain within project scope, timing, and budget
• Provide support for major research programs: project tracking and schedules, coordinate with thirdparty research suppliers, and assist in daytoday operations
• Bachelor's degree in Marketing or a related field
• Similar experience and a strong understanding of market research and consumer insights
• Experience in Innovation/new product development research and Communications/Advertising research advantageous
• Experience linking research findings and generating practical insight
• Interest and experience mentoring research team members and interns

• conducting online, telephone, or in-person surveys

• Work from anywhere in the world: an international distributed team
• Compensation for education, including English & professional growth courses
• Equipment & coworking reimbursement program