- Act as the primary point of contact between the client and Periphery Digital.
- Lead client meetings including strategy sessions, sales meetings, and performance check-ins.
- Respond to client requests, questions, and concerns in a timely manner.
- Create win-win agreements between Periphery Digital and clients.
- Develop and build positive partnerships with key clients and nurture long-term growth.
- Recommend the ideal digital & media strategy to achieve client goals with a media plan.
- Address client questions with clear recommendations to achieve goals while addressing concerns.
- Understand and utilize industry benchmarks to establish campaign KPIs.
- Proactively address new markets, opportunities, and strategies with reports and presentations.
- Compile and present comprehensive campaign reports to showcase results.
- Collaborate with the sales team in creating RFPs, presentations, and media strategy.
- Create and present campaign pitches to new and existing clients.
- Drive and expand the business by upselling and cross-selling new and existing services.
- Collaborate with project managers to ensure that campaigns are executed and client goals are met.
- Coordinate with internal production teams to gather benchmarks and data for reports and presentations.
- Understand the strengths and weaknesses of each team member and be able to tailor your communication style accordingly.
- Motivate the team through great days and rough days.
- Manage all deals appropriately in our internal system and CRM.
- Adhere to administrative Standard Operating Procedures (SOPs).
- Maintain a high degree of personal organization.
- Develop a firm understanding of the client's industry, brand, marketing strategy, and challenges.
- Demonstrate in-depth knowledge of Periphery's services and processes.
- Stay up to date with emerging trends and technologies within the Chinese market, as well as digital and traditional paid media opportunities in North America.
- Maintain a high level of understanding in digital marketing platforms such as Google Display Network, Facebook, Instagram, Programmatic, WeChat etc., as well as Real Estate.
- Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; and participating in professional organizations.
- Minimum 2-3 years of experience working in an Account Management role (ideally in an agency setting).
- Demonstrated ability to provide excellent client service.
- Superior written and verbal communication skills
- Proven skills with conflict resolution, question-based discovery, and appropriate diagnosing of client challenges and opportunities.
- Intermediate knowledge of digital marketing, media, and content marketing (WeChat specifically).
- Knowledge of and experience with the Vancouver real-estate market
- Knowledge of and experience with Chinese marketing platforms (WeChat, Red, etc).
- Sales skills and experience are considered an asset.
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Account Manager - Canada - Periphery Digital Inc.
Description
ABOUT THE COMPANY
Periphery Digital Inc. is a fast-paced, multilingual digital marketing and advertising agency founded and based in Vancouver, Canada. Specializing in both English and Chinese digital strategy and execution, some of our services include developing paid media strategies to drive leads and conversions, and using bilingual content and digital assets to optimize reach and growth. We believe that when we take good care of our team, the team takes care of us. We're proud to be certified as a Great Place to Work
JOB OVERVIEW
A self-starter with a client-first mentality and superior attention to detail, the Account Manager nurtures long-term partnerships and generates revenue by creating and managing strategic relationships. With an excellent understanding of our services, digital marketing and clients' goals, you will craft comprehensive strategies and present opportunities to existing clients.
Reporting directly to the Account Director and working alongside our Account Services Team, you are also flexible amidst changing client priorities, timelines, and goals, while capitalizing on opportunities to add value to client-campaigns.
RESPONSIBILITIES
Client Management:
Campaign Strategy:
Sales :
Teamwork:
Process & Administration:
Industry Knowledge:
* Perform other related duties as required
QUALIFICATIONS
Join Us:
At Periphery Digital, we value diversity, creativity, and the drive to succeed. If you're eager to contribute to our team and make a significant impact, we'd love to hear from you.
Periphery Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer.
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