Digital Marketing Manager - Guelph, Canada - Royal Distributing
Description
About UsWe're Royal Distributing, and we've been a leader in the Canadian powersports industry for the past 30 years.
We provide our our customers with quality products and top service to keep them ridiing their snowmobiles, ATVs, motorcycles, dirt bikes, and more.
We're embarking on the next phase of our growth and we want you to join usThe Opportunity
Responsibilities:
- Spearhead the conceptualization and production of compelling online advertisements for search engines and social media platforms, continuously monitoring and optimizing ad performance to maximize impact.
- Develop comprehensive strategies for authoritative and engaging SEO content that resonates with our target audience, collaborating on content creation for various channels including blogs and social media.
- Provide strategic direction for the company's social media presence across multiple channels, designing and implementing loyaltybuilding content to foster customer retention and enhance profitability.
- Develop a comprehensive loyalty program, focusing on personalized customer experiences through tailored rewards, promotions, and targeted campaigns to enhance customer retention and drive longterm brand loyalty.
- Maintain and organize documentation about marketing processes and account credentials, acting as a pivotal leader in crossfunctional projects with other departments.
- Conduct research and propose enhancements to elevate the efficiency and efficacy of marketing strategies, analyzing campaign metrics to derive actionable insights for continuous improvement.
- Support and mentor marketing team members, fostering a culture of growth and excellence while fulfilling any other duties as assigned.
Qualifications:
- Demonstrated experience of 3+ years in a managerial role within digital marketing.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proficiency in Adobe Suite and Microsoft Office Suite at an advanced level.
- Previous handson experience in marketing or advertising, ideally with a track record of successful campaign management.
- Proven ability to provide strategic leadership and mentorship to team members.
- Strong project management, communication, and collaborative skills.
- Teamoriented individual with a consistent track record of meeting deadlines and exceeding goals.
- Exceptional written and verbal communication abilities.
- This position reports to the Director of Sales and Marketing
- This is a fulltime opportunity operating Monday-Friday, with additional overtime hours in peak seasons
Royal Distributing is an equal opportunity employer and will attempt to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process.
Accommodations will be provided upon request.Company
Royal Distributing
Location
Guelph - Head Office
Opening Date
May 16, 2024
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