Brand Coordinator, Hockey - Calgary, Canada - CT Corporation

CT Corporation

Verified Company

Calgary, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Help us boldly shape retail in Canada
Canadian Tire Corporation's (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922.

Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people.

To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada's retail industry.

As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

At Canadian Tire we work flexibly embracing 'Hybrid' whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes.

Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs.

Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.

Our Commitment to students

Work in an environment that supports, and fosters knowledge sharing and provides key experiences to increase capabilities through projects or objectives.
There will be specific and measurable objectives/goals that will support learning & achieving relevant business deliverables.
Continue to support Canadian Tire's culture of learning from others, continuous improvement, agility, growth and innovation.
Investment in the community to create a talented diverse workforce for Canada and Canadian Tire's future.
Building & strengthening student social engagement throughout their education and pursuit of their career through ongoing communication and relationship building.

Position Summary:

What you'll do:

Act as a brand steward, helping to protect and communicate the brands and their respective guidelines both internally and externally
Proactively coordinate and communicate with crossfunctional teams including Product, Design, Merchandising, and Strategic Marketing to execute seasonal marketing initiatives, product launches, and special projects
Support new product launches through the development of gotomarket strategies, key storylines, copy points and owned channel marketing tactics
Analysis of market, competitive, retail sales and consumer data to generate insights and provide recommendations in support of annual and multiyear strategic brand planning
Support the development of brand management processes and capabilities, including competitive analysis, architecture mapping, planning, measurement, standards, and governance
Work with external agencies to lead the development of brand assets, including photography and video, to effectively communicate key storylines across customer touchpoints
Provide brand support and content to retail marketing teams to ensure the brand is properly represented online and instore
Support with standalone brand websites, working with the Digital team to refresh websites seasonally and create online resources, while identifying opportunities for improvements to design, user experience and content
Coordinate brand ambassador programs, community initiatives, and strategic partnerships
Develop brand and product training content to support courses and programs for retail training teams
Coordinate and manage product samples including shipping, receiving, and inventory management
Support relevant external relationships such as partner agencies as required

Who you are:

Exceptional communication skills with the confidence and passion to share knowledge
Creative thinker who is observant to seek new opportunities and perceptive to abstract ideas
Goal driven individual to seek out continuous improvement opportunities
The ability to take a collaborate approach to build strong relationships and have positive team experiences
Flexible and dynamic individual who is able to adjust and prioritize accordingly to adapt to business demands and requirements
Solid foundation of relevant technical skills
Demonstrates behaviours of transparency, accountability agility and learning from others that will support your success
Takes initiative on projects, strives for improvement in the process as well as personal development
Able to execute on time, and flawlessly while project managing task list across various stakeholders
High attention to detail
Critical thinking skills with the ability to analyze and visualize data to make datadriven recommendations
Ability to manage in an environment of change and ambiguity

What you'll bring:

Currently enrolled in postsecondary program in business, commerce, marketing and/or a related discipline
Past experience in an office/corporate setting an asset
Demonstrated ability to think creatively and strategically, with a strong business acumen and