Gestionnaire, Étagère Numérique Assoc Mgr - Mississauga, Canada - Keurig Dr Pepper

Keurig Dr Pepper

Verified Company

Mississauga, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Overview:

Associate Manager, Digital Shelf

The shopper's journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms and opportunities to grow, all of which require a seamless experience and voice to meet that shopper's needs.

In order to meet this changing landscape, KDP has created a hybrid team of talent that integrates the Digital Shelf skills needed to succeed online with engaging Shopper Marketing leading the strategic communication approach and in-store activation as one Omnichannel structure with which to speak to retail and the shopper.

As the Associate Digital Shelf Manager, you will play a key role in development and execution of account specific digital shelf content and program optimization.

Reporting to the Manager, Omnichannel Marketing, you will be the primary support role for the digital shelf within the Omni Marketing team.

You will also liaison between our customer facing account teams and our online retail partners. Your ultimate goal is to help manage execution of the retail partner's digital shelf.

Activities including, but not limited to digital product merchandising, management of customer review programs, website auditing, and product content catalog upkeep by retail account.

You will need to possess detail-oriented program/project management skills in order to manage the volume of digital shelf activity across a dozen tier 1 retail customers.

You will help execute digital programs to enhance Keurig's brand presence on retail partner websites, build brand awareness among their consumers, and aid in consumer conversion.

The position will be based in our Mississauga or Montreal head offices in Canada.

What you will do:

Audit websites for catalog inaccuracies or brand violations
Work with internal PIMs (Salsify, Syndigo) to manage, update and optimize product content across a varied KDP Canada portfolio
Work with retail partner tools to upload or syndicate product content to ensure item accuracy online.
Help execute against annual digital calendar of brand activity to support the overall ecommerce strategy.
Partner with the sales & marketing teams to ensure all new product launches are executed ontime and meet predefined retailer specific digital standards.
Ensure that Keurig online best practices are adhered to and shared with the partner and sales team.
Track/audit all digital shelf components and digital programs to check for brand messaging and alignment, product availability, pricing, promotion, and product information; identify opportunities and action plans.
Create account specific digital shelf scorecards through internal tracking tool.
Perform external QA on all digital programs executed retail partners online; coordinating as appropriate with other internal and external partners.
Manage content readiness dashboards to identify digital content gaps and share findings with brand leads
Identify new content opportunities
Support the weekly Omni marketing communication process to the sales team around upcoming activations and developments to the annual plan.
Define perfect standards, i.e. a "Picture of Success" for retailer digital shelf
Collaborate with internal teams, and external partners to evaluate and recommend any new and technology and digital merchandising solutions.

Requirements:

What you must have:

Bachelor's Degree in Marketing, Business, Communications, and/or related field.
3+ years' experience and experience in digital marketing and/or eCommerce preferred.
Excellent organizational skills and passion for digital marketing, eCommerce, consumer packaged goods.
Excellent oral, written and interpersonal skills
Positive attitude and professional demeanor.
Ability and enthusiasm for acquiring new skills and knowledge.
Highly developed analytic and problemsolving skills.
Exercises good judgment; understands when to involve others in the decisionmaking process.
Ability to work well independently and with a team.
Extraordinary organizational skills and attention to detail; able to shift priorities quickly and remain calm and focused under pressure; able to manage multiple projects/requests and meet deadlines.
Solid working knowledge of MS Office; comfort with the Web, mobile and social sites.
Ability to work across multiple levels and functions of an organization to drive improvement in business performance.
Strong interpersonal and collaborative skills to build stakeholder trust in your approach.
Selfmotivated and detail oriented with the ability to lead thinking in a fastpaced and changing environment.

Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada.

From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians.

Because of the global and national scope of the role we are recruiting for abov