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    Mediabrands Content Studio - Toronto, ON, Canada - IPG Mediabrands

    IPG Mediabrands
    IPG Mediabrands Toronto, ON, Canada

    4 weeks ago

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    Description

    Position Summary

    The Creative Strategist role within the MediaBrands Content Studio is a critical position focused on maximizing the effectiveness and impact of content initiatives across various digital platforms. As a Performance Strategist, you will be responsible for developing data-driven strategies, optimizing content performance, and driving key insights to inform content creation and distribution decisions. By leveraging analytics and industry trends, you will play a pivotal role in driving audience engagement, brand visibility, and business outcomes for our clients.

    Key Responsibilities:

    • Collaborate with cross-functional teams to understand client objectives, target audience, and content goals.
    • Develop comprehensive performance strategies aligned with client objectives, incorporating audience insights, platform dynamics, and industry best practices.
    • Identify key performance indicators (KPIs) and success metrics to measure the effectiveness of content initiatives.

    Performance Optimization:

    • Utilize data analytics tools and platforms to monitor content performance across digital channels (e.g., social media, websites, email).
    • Conduct in-depth analysis of content performance metrics, including engagement rates, click-through rates, conversions, and audience demographics.
    • Identify trends, patterns, and opportunities for optimization to enhance content reach, resonance, and conversion rates.
    • Implement A/B testing and experimentation strategies to refine content elements and improve performance outcomes.

    Insights Generation:

    • Generate actionable insights from performance data to inform content strategy iterations and optimizations.
    • Provide regular performance reports and analysis to internal teams and clients, highlighting key findings, trends, and recommendations.
    • Collaborate with creative and content teams to integrate insights into content ideation, production, and distribution processes.

    Audience Targeting and Segmentation:

    • Develop audience segmentation strategies based on demographic, psychographic, and behavioral attributes.
    • Utilize audience data and insights to tailor content messaging, formats, and distribution channels for maximum relevance and impact.
    • Continuously refine audience targeting approaches based on performance feedback and market dynamics.

    Industry Research and Innovation:

    • Stay abreast of industry trends, emerging technologies, and best practices in content marketing and digital performance measurement.
    • Conduct competitive analysis and benchmarking to identify opportunities for differentiation and innovation.
    • Provide thought leadership and recommendations for incorporating emerging trends and technologies into content strategy and execution.

    Qualifications:

    • Bachelor's degree in Marketing, Communications, Business Analytics, or related field. Advanced degree or certifications in digital marketing or data analytics are a plus.
    • Proven experience in digital marketing, content strategy, or performance analytics, preferably within an agency or digital media environment.
    • Strong analytical skills with proficiency in data analysis tools and platforms (e.g., Google Analytics, Adobe Analytics, social media analytics).
    • Deep understanding of digital marketing channels, platforms, and advertising technologies.
    • Excellent communication skills, with the ability to translate data insights into actionable recommendations for both technical and non-technical stakeholders.
    • Creative problem-solving mindset with a passion for innovation and continuous improvement.
    • Ability to thrive in a fast-paced, collaborative environment, managing multiple projects and deadlines simultaneously.
    • Experience with content management systems (CMS), digital advertising platforms, and marketing automation tools is desirable.

    Joining MediaBrands Content Studio as a Creative Strategist offers an exciting opportunity to leverage your expertise in digital marketing and analytics to drive impactful content initiatives for leading brands. If you're passionate about data-driven decision-making, content optimization, and driving measurable business results, we invite you to apply and be part of our dynamic team.

    What's in it for you?

    • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

    • A flexible hybrid work model that works for you.

    • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

    • A chance to be part of and grow within a global network of agencies.

    • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

    MBCS is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

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