Officer, Communications and Marketing - Vancouver, Canada - Canuck Place Children's Hospice

Canuck Place Children's Hospice

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Communications and Marketing Officer

Location:
Vancouver, BC

Reporting to:
Manager, Communications & Marketing

Job status:
Full-time permanent 1.0 FTE (75 hours bi-weekly)

Compensation:
$64,545 - $71,635

We want our staff to "thrive" not just survive, so Canuck Place is committed to living our values of care exceeding not just minimum wage but living wage in B.C. This means that regardless of role our entrylevel salary is a minimum of $25.64 per hour equivalent to $50,000 fulltime annually._

SUMMARY

As an active member of our Communications, Marketing & Events team and under the direction of the Manager, Communications and Marketing, you will be responsible for developing and implementing effective communications and marketing strategies that support Canuck Place Children's Hospice (CPCH) strategic priorities, raise brand awareness, and meet our organization goals for diversity and inclusion, drive fundraising, and engage CPCH supporters by facilitating a connection to the work and programs at CPCH.

You will lead the Google ad strategy and execution, monitor and report on marketing and communication KPI's, and track campaign and activity performance metrics.

You will coordinate fundraising campaigns and events and support the annual content plan, creating content across all communication channels.

RESPONSIBILITIES

Proven experience in project management excellent at managing multiple projects and meeting tight timelines.
Brings marketing campaigns to life with kick start meetings/action items and debriefs and executing on time, on budget and on strategy. Works crossfunctionally with internal fundraising and support teams
Understands the power of storytelling in donor awareness, family engagement, and video production. Supports the comprehensive annual content plan with creative writing across digital platforms and print media
Works with Canuck Place families to write and share their story to support the development of content for fundraising and awareness campaigns and events. Ensure the content developed with families is uptodate and accessible to staff through the internal digital story bank
Leads the strategy and execution for Google Grant and Microsoft Grant accounts
Responsible for supporting the strategy, planning, execution, and reporting for fundraising and stewardship activity in communication and marketing channels in collaboration with Corporate & Community Partnerships and Events team
Ensures a high level of performance in all campaigns. Monitors and analyzes all marketing and communication KPI's and keeps campaign budgets on pace in accordance with the approved paid media plan.
Supports CPCH social media content strategy and execution to advance audience growth and engagement
Supports the organizations goals for diversity, inclusion, equality, and belonging in visual and written communications. Leads the coordination, development and execution of translated materials for digital platforms and print media
Supports the project to implement a photo and video management platform

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EDUCATION AND EXPERIENCE

Bachelor's degree in English, journalism, marketing, communications, or a related discipline.
Minimum of 3 years related experience working in a communications or marketing role.

QUALIFICATIONS

What you bring to the role:

Excellent writing and editing skills
Demonstrated ability to be a collaborative team player and establish and maintain positive, effective working relationships, both internally and externally
Results focused with ability to both develop strategic plans and execute actionable tasks
Well versed in all social media platforms
Current experience in delivering effective online advertising, including Google Adwords
Experience in managing and developing effective and compelling content (written, photo and video).
Highly detail oriented with stellar writing, proofreading, and editing skills
Ability to build strong relationships and communicate effectively with internal and external stakeholders
Experience working with WordPress CMS and Adobe Creative Suite
Familiarity with Mailchimp, Trello, Slack, Dropbox are an asset
Experience with SEO, Social Media Insights, and Google Analytics
Advanced knowledge of Microsoft Office Suite
Ability to multitask, prioritize and consistently deliver results in a fastpaced environment
Strong work ethic, including a high degree of integrity, passion, empathy and compassion
Clear and valid BC driver's licence and access to a vehicle are required
Experience in a nonprofit environment is preferred

You have:

High integrity; creativity; balance, good judgment and objectivity; high vision and conceptual capabilities; consultative, facilitate and collaborative; sense of humor.
Excellent time management skills.
Demonstrates flexibility that allows you to work with high energy, creative people.
Able to thrive and effectiv