Activation & Engagement Manager - New Division (BC) - Richmond, Canada - Breakthru Beverage Group

Description

To lead and secure successful execution of both Activation and Advocacy/Engagement efforts & programs for the BF portfolio in their respective territory, by working collaboratively with the Senior Advocacy and Engagement Manager, sales territory managers and key external partners/stakeholders to identify activation & engagement opportunities as well as executing all activations according to budget, timelines and brand guidelines.

This position requires a true passion, strong brand knowledge and a flair for a Premium & Super Premium brand portfolio. This position requires a true eagerness to learn and develop, specifically in the Trade and Consumer Advocacy area. The role will involve ongoing collaboration with internal key stakeholders such as: provincial sales teams, sales territory managers, and others, as well as with Brown Forman partner stakeholders, and external ones such as trade (i.e. bartenders, operators, third-space activation partners (i.e. Festivals, events) and others.

Department: Sales

Reports To: Portfolio Director

Compensation: $44,000-50,000 + Bonus + Allowances

• Collaborate with the Senior Advocacy and Engagement Manager to learn and develop the Advocate area of the position, especially in Brand Education, Storytelling and Training efforts with Trade and Consumers
• Collaborate with territory managers to identify activation and event opportunities in their assigned territory
• Planning with internal and external partners
• Execute events within budgetary guidelines
• Execute On-Premise programs/promotions within diverse accounts
• Build and grow relationships with key stakeholders and contacts including, clients, suppliers, agency partners, influencers and other industry players.
• Develop and communicate the event calendar to stakeholders
• Coordinate merchandising and POS material for assigned promotions
• Plan and Execute promotions/brand events in accordance to guidelines
• Create post reports for all events/promotions in a timely manner
• Utilize social media tools according to the customer needs and within company guidelines
• Ensure compliance of all activations to the local/provincial regulations and internal company guidelines
• Report on competitive activities within accounts and offer constructive suggestions
• Gather event insights and present results, findings and comments to leadership
• Recruit key gatekeepers for selected accounts and build relationships with them
• Execute employee training through work-withs
• Execute customer staff training (cocktail trends, hands-on training)
• Develop and execute promotional activities at select sponsorship events
• Execute media events, drive brand messaging with key media outlets, and become the voice for the brand
• Conduct training for agency promotional team members
• Drive distribution, visibility and endorsement of Brands in top on-trade and off-trade outlets in key markets
• Other related duties as assigned

• 2 years of promotional and/or sales/ and/or trade experience (preferred within alcohol beverages area and related)
• Proficient MS Office skills
• Spirits certification
• Trained mixologist capable of bartending at a level consistent with Trend trend-leading account bartender in Canada
• Excellent Negotiation and Influencing Skills
• Strong interpersonal and analytical skills
• Excellent communication skills: verbal, listening and written
• Strong organizational and multitasking capabilities
• Excellent sales and promotional background
• Seek out new ideas, exhibit initiative and be proactive
• Demonstrated capability in training
• Knowledge of Liquor Board Regulations, market trends and competition
• Previous experience with alcohol beverages brands preferred ( especially premium and super premium brands)