Manager, Marketing - Toronto, Canada - Plusgrade

Plusgrade

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Travel is not just about the destination; it's about every memory made along the way.

We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences.

Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel.

Come help us transform everyday travel into extraordinary experiences.

ABOUT THE ROLE:

We are looking for an enthusiastic Marketing Manager, Hospitality to help us grow our hotel partnerships.

You will be working closely with Marketing, Data and Analytics, Product, and our account team to support the success of our partners.

You will be responsible for identifying optimization opportunities to drive revenue growth and product penetration. This is a growth-oriented role that encompasses strategy, project management, and execution.

You will identify the marketing initiatives that best meet growth objectives and ensure consistent engagement from partners and end users of the products.

Reporting to the Director, Partner Marketing, you will be responsible for:

Developing a deep understanding of our complex product offering, our partners' business, objectives and customers to ensure recommendations are tailor-made and on-strategy
Identifying, creating, testing and implementing opportunities to increase engagement and drive KPIs
Create, test, and implement strategic marketing plans to increase product engagement and drive KPIs
Collaborating with the Analytics & Insights team to provide smart business decisions including segmentation/targeting and campaign opportunities
Monitoring and analyzing campaign performance metrics, providing insights and recommendations for optimization and improvement
Present marketing strategy, key findings, campaign performance, learnings and recommendations internally and to partners
Lead/support the gotomarket for new products, new features, and new partners
Collaborating with internal teams, including account management, product management, and creative to develop and implement marketing strategies aligned with business objectives
Evolve our marketing positioning points for prospects and partners
Coordinate all marketing activities including case study development, competitive insights, benchmarking, and other activities as needed
Develop a deep understanding of the customer journey and identify new channel expansion opportunities and existing channel optimizations
Staying updated on industry trends, best practices, and emerging technologies in marketing, sharing knowledge and insights with the team to drive innovation and continuous improvement

YOU ARE SOMEONE WITH:

5 years of experience creating B2C and/or B2B campaigns and a proven track record of achieving performance targets
2+ years experience in hotel marketing or a similar role
Demonstrated ability to synthesize data and insights and turn them into actionable plans
Experience working in a datarich environment to uncover key insights to inform recommendations and the ability to:
Tailor solutions & inform strategy based on actionable insight
Build compelling messaging & stories based on business intelligence
Exceptional communication, (oral and written), presentation skills, and interpersonal skills; comfortable communicating with people across all levels both internally and externally
Creative thinker with the ability to develop innovative marketing campaigns
Ability to work independently and collaboratively in a small team environment
Ability to navigate a complex org/comfort with ambiguity
Excellent communication (oral and written) and presentation skills
Detailoriented with strong analytical and problemsolving abilities
Ability to work effectively in a fastpaced, deadlinedriven environment, both independently and as part of a team.
Strong organizational skills with the ability to manage multiple projects simultaneously.
BA/BBA/MBA in Business or Marketing or a related field

You are:

Someone with an entrepreneurial mindset
A selfstarter who thrives in a dynamic environment
Resultsoriented with a focus on achieving objectives
Resourceful and adaptable to evolving challenges

WHAT YOU'LL LOVE ABOUT US:

\uD83C\uDFE6 RRSP/401(k) Matching

\uD83C\uDFE5 Comprehensive Health Plans

\uD83D\uDCC5 Flexible Paid Time Off

Travel Experience Credit

\uD83E\uDDD8 Annual Wellness Credit

\uD83E\uDD57 Team Events and Monthly Lunches

\uD83D\uDCBB Home Office/Commuter Credit

\uD83C\uDF05 Work From Anywhere Program

\uD83C\uDF7C Parental Leave Top Up

\uD83C\uDF0D Adventure Pass

OUR PROCESS: