Manager, Social Media - Toronto, Canada - Scotiabank

Scotiabank

Verified Company

Toronto, Canada

10 hours ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Requisition ID: 173475

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

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Purpose_**Work alongside a team of account managers, designers, and content experts to develop and execute best-in-class social strategy across Scotiabank's global social media channels.

This position is an integral part of the team and will contribute to the strategic and creative thinking of the Social & Content team.

Contributes to the overall success of the Digital Marketing team in Canada ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team's business strategies and objectives.

Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

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Accountabilities_**- Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.

Be accountable for supporting the implementation and optimization of Scotiabank' Social Media strategy across global markets.
Define relevant social media KPIs and measure ongoing progress.
Manage and oversee social media content development, including ideation, creation, and publishing of socialfirst content.
Work with multimedia designers and copywriters to ensure content is informative, engaging, and entertaining.
Strong understand of social paid media to ensure content is timely, engaging and targeted to relevant audience.
Stay up to date with latest social media best practices, partners, tools, and technology.
Develop strong relationships with relevant influencers across Canadian markets to activate campaigns and initiatives.
Actively pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank's Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of daytoday business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions, and conduct risk.
Champions a high performance environment and contributes to an inclusive work environment.

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Education / Experience / Other Information_**- 5+ years of experience as a Social Media strategist agency or brand side

Deep understanding of social media metrics and best practices
Advanced platform knowledge, including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat and TikTok
Familiarity with social media paid acquisition
Critical thinking and great leadership skills
Strong interpersonal, presentation and communication skills
Degree in marketing, design, public relations, or relevant field

Location(s): Canada : Ontario : Toronto || Canada : British Columbia : Vancouver || Canada : Nova Scotia : Halifax || Canada : Ontario : Ottawa

Scotiabank is a leading bank in the Americas

Guided by our purpose:
"for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.