Paid Ads Specialist - Toronto, Canada - BoomerangFX

BoomerangFX

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Why BoomerangFX?

BoomerangFX is more than just a SaaS tech company - we are North America's fastest-growing cloud-based enterprise software and digital marketing company serving the private pay aesthetic medical industry in segments such as dermatology, med spa, plastic surgery, women's health, cosmetic vision, dental and hair restoration.

Our company is well-funded by international private equity.

We have a market opportunity that is rare in its scale, recession resilient and powered by a strong business model with an impressive leadership team of executives from Silicon Valley, digital marketing, fintech and Fortune 100 technology firms.

Trusted by a growing community of healthcare professionals across North America, our product is commercialized and delivers the only cloud-based SaaS solution for private healthcare practices that integrates practice management tools, electronic medical records, accounting, data analytics, digital advertising and lead generation in a single user-friendly solution - this unique feature-rich practice management solution is supported by advanced Machine Learning and designed to help our clients succeed in the marketplace.

BoomerangFX is expanding rapidly across North America and international markets including Mexico, Australia, and the UK with industry-leading technology that is helping to modernize the inside of private healthcare practices.

We are a company that thrives on innovation and out-of-the-box thinking.

When you join BFX, you will be collaborating with a diversified and talented group of individuals and dynamic leaders while sharing in attractive compensation, benefits, and stock option programs.

We foster a culture of teamwork and continuous learning with a strong commitment to diversity and inclusion.

WHAT YOU OFFER

Experience in Google Ads management, automated bidding, ML/AI, tracking, reporting and tactics for improvement.
3+ years of Google Ads (primary), Facebook and Remarketing. Preference to Lead Generation, not ecommerce, and proven quantitative results, e.g., 50% decrease in CPL, 25% higher conversion rates.
Experience with A/B testing is required
Proven experience using Facebook ads for B2C within healthcare industry, a plus.
Experience with programmatic ad placements is beneficial or running brand campaigns.
Strong organizational skills to effectively manage promotional deadlines, approvals, and pending tasks.
Knowledge and appreciation of the cosmetic industry.
Ability to create and optimize digital assets (text ads, responsive display ads and video ads) using templates.
Proven success in driving quality B2C traffic, increasing consumer interest and growing revenue for clients.
Balancing a portfolio of clients across multiple platforms while maintaining budget thresholds.
Basic understanding of online medical policies, copyright and privacy laws.

WHAT YOU WILL BE DOING

Finalize and expand templates as required for rapid new client onboarding.
Monitor KPI performance frequently to lead the necessary optimizations and account performance.
Coach and collaborate your experience and ideas across a team of specialists.
Develop errorfree original copy with relevant imagery, videos, etc. for display media.
Grow revenue through lead generation through the lowest costperlead media.
Increase clients by generating quality leads and measuring the ROI.
Utilize Asana software for project assignment, due dates, and team communications.

WHAT WE OFFER

You will be supported with professional development and continual training
Opportunity to join a growing company where you can elevate your career and have fun
Great compensation package

This role is ON-SITE at 6701 Financial Drive, Mississauga, L5N7J7.

Job Types:
Full-time, Permanent

Pay:
$60,000.00-$65,000.00 per year

Schedule: