Communication & Marketing Specialist - Sherwood Park, Canada - Strathcona County

Strathcona County

Verified Company

Sherwood Park, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

This posting is for 1 temporary, full-time position for up to 13 months. _

Exciting opportunity for strong Communications and Marketing professionals who have a creative flair in developing content that can educate and influence _

Work along side a team of Graphic Design and Digital Media Specialists, the Marketing and Communications Specialist reports to the Supervisor, Marketing and Innovation.

This position supports implementing department marketing strategies and creates programming and project-level marketing and communication plans.

This position works to understand community needs across a wide range of target audiences in order to excite residents to participate in a variety of indoor, outdoor and culture programs and services.

An in-depth knowledge of print media, social media and other digital marketing tools and trends is required to work in a fast-paced, service-oriented environment.

Responsibilities

Work with the Supervisor, Marketing and Innovation and other department managers, supervisors, and programmers to implement overarching marketing initiatives and create and implement program and projectbased strategic marketing plans that meet business objectives
Liaise with Graphic Design and Digital Media Specialists to create effective marketing content that drives sales, facility visitors and online engagement
Write clear and effective communication that drives participation and awareness of recreation and culture opportunities
Prioritize and assign marketing requests to Graphic Design and Digital Media Specialists
Recommend communication scope according to audience reach, impact and team workloads
Liaise with external print and broadcast media agencies to promote department programs and services
Liaise with thirdparty vendors to support department marketing tools including digital signage, service request portal (FAME), mobile apps and eCommerce sites.
Maintain a working knowledge of best practices related to print, digital and broadcast media design and communication technologies
Coordinate and populate content on Recreation, Parks and Culture social media accounts
Work with department stakeholders to support with populating, proofing and adjusting department content on the Insider, and , and ticketing system, and
Ensure quality control for all content across print media, websites and social media and mobile accounts with a working knowledge of accessibility guidelines and social media platform tones and standards
Monitor and respond to comments, questions and concerns across all online platforms
Manage, develop and implement communications and marketing strategies for department business plans, projects, and programs

Skills and Qualifications

Identify emerging issues and opportunities and implement strategies where communication activities can contribute to reaching department objectives
Forecast, develop, manage and adhere to budgets related to communications and marketing
Expertise and experience in providing marketing and communications services (marketing strategies, communications planning, emergency communications, special events), especially within a publicsector environment
Write and develop communications including themes, key messages, copywriting services for a wide range of mediums and various audiences, including special events
Provide support and assist with the development of shared corporate communication initiatives as required; examples might include social and digital media, branding, or other new corporate initiatives
Must have a degree in Marketing, Communications or related field with a minimum of two years of related experience; or a diploma plus four years of experience
Minimum one year's experience directly managing social media accounts
Excellent verbal and written communication skills. The ability to present information in formats applicable to different target audiences
Working knowledge of HTML and CSS is an asset
Skills in capturing and editing photography and video is an asset

Conditions of Employment

Submission of a Satisfactory Criminal Record Check

Who we are:

Strathcona County is a specialized municipality located in the heart of Alberta.

Our vision is to become Canada's most livable community, where our workplace culture and identity are supported by our people plan and values of integrity, respect, safety, fairness, and cooperation.

Why Join Strathcona County:
(depending on position)

Competitive salary and comprehensive benefits package, which includes:
Extended health and dental coverage
Health and wellness spending account
Life and disability insurance and critical illness programs
Retirement and pension programs
Paid and unpaid leave programs
Earned day off program
Employee and family assistance program
Commitment to employee development, through internal and external training and de