Marketing and Communications Associate - Greater Sudbury, Canada - United Way Centraide North East Ontario

Description

Marketing and Communications Associate
Full-time position based in our Sudbury office

Are you passionate about helping people be the best that they can be, describe yourself as energetic and results-oriented and having amazing communications and marketing skills? Are you a strategic and creative communications professional skilled at developing compelling content and communication plans and materials to engage our target audiences and inspire them to take action? Do you possess persuasive storytelling capabilities, with exceptional written and verbal communication skills? Do you have a keen understanding of digital platforms, performance and content marketing, media, video creation, and campaign support? If you answered yes to these questions, then United Way Centraide North East Ontario/Nord-est de l'Ontario (UWCNEO) has an exciting opportunity for you We are an organization that is growing our programs and our impact as we support communities across Northeast Ontario It is an exciting time to join our team of inspired, talented professionals.

Reporting to the Communications and Stewardship Manager, you will be responsible for the strategic administration, coordination, creation, and implementation of all communications functions including design, public relations, marketing, advertising, and digital efforts.

With an authentic passion for literacy, the Marketing and Communications Associate will strive to strengthen relationships with key donors, stakeholders, and strategic partners alike, leveraging UWCNEO's strong brand and identity and translate program strengths and impact into meaningful stakeholder engagement opportunities.

You are highly organized with an incredible eye for detail and have excellent time management and project planning skills. You work well under pressure and tight deadlines when needed and are able to prioritize quickly and effectively. You enjoy building relationships with your team members and with UWCNEO's valued, external stakeholders. You welcome opportunities to work collaboratively with others and also enjoy tasks where you can work independently.


Key Responsibilities:

• Develop and deliver an integrated annual marketing and communications plan across all communication media (online and offline) to reach appropriate target audiences.
• Create marketing collateral and assets and implement an annual comprehensive communications plan that promotes brand awareness and community engagement, strengthening the brand of United Way across Northeast Ontario.
• Create and distribute content across channels that engage stakeholders and leads to measurable engagement (such as volunteering, donations, awareness, and support of programs)
• Ensure all marketing and communications conform to brand identity and that key messages and impact of UWCNEO are accurately represented in internal and external communications.
• Ensure consistency, accuracy and excellence in quality and content of messaging in all materials with the goal of delivering world class communications assets.
• Work collaboratively with Revenue Development and Community Investment teams to identify, develop, and execute internal/external communications plans and tactics, develop stewardship materials, campaign resources, videos, community impact reports, engagement activities, speeches, and more.
• Write and proofread copy for all marketing materials, including monthly enewsletters, blogs, reports, impact sheets and stories, investment guides, cases for support, campaign materials, website, solicitation letters, and more.
• Become knowledgeable in our customer relation management (CRM) database and utilize it to create and distribute targeted messages (newsletters, impact reports, videos, etc.).
• Manage brand guidelines, provide guidance to staff and volunteers on communications best practices and UW's brand standards and style guidelines.
• Ensure the delivery of external communications from concept to execution.
• Develop and maintain meaningful relationships with regional media and community stakeholders, write and distribute press announcements, pitch newsworthy stories and other.
• Manage website including ensuring the overall look, design, format, function, and navigation remains fresh with current content.
• Develop and manage social media content strategies to increase brand awareness.
• Develop and oversee issues management protocol.
• Create and manage all digital and printed assets and publications.
• Contribute to the development of, and work within an annual communication budget.
• Design collateral for print, web and social media as needed to promote programming.
• Create, manage and strategically utilize video, audio, and still photography recording of key events, campaign collateral.
• Attend community events as assigned.
• Other duties as necessary or as assigned.

Qualifications/Skills/Requirements:

• University or College degree/diploma in communications, design, public rel