Social Media Coordinator - Vancouver, Canada - Vancouver Community College

Vancouver Community College

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Pclass #

S9949
Job Summary

Who We Are

We acknowledge that Vancouver Community College (_
VCC_

- ) is located on the traditional unceded territories of the xwməθkwəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) peoples who have been stewards of this land from time immemorial._

For over 55 years, VCC has been a leader in innovative, experiential postsecondary learning. We're one of B.C's top employers and we are proud to inspire students to discover their passions, gain essential skills, and learn what it takes to succeed in a competitive workforce.
At VCC, we respect and celebrate our differences, and are committed to the work of decolonization, accessibility, and inclusivity for all. Be a part of creating an inclusive community that provides equitable opportunities for Indigenous and diverse representation, participation, and success for everyone.This position is responsible for administering and maintaining VCC's official social media accounts as well as monitoring and moderating the College's reputation and brand in the digital space. The incumbent also provides advice and input on the use of social media to support marketing campaigns and initiatives.
Job Duties/Responsibilities

1.

Digital Communications
- a. Develops an annual plan for the maintenance and growth of the College's social media channels in collaboration with the Marketing team.- b. Coordinates, creates, schedules, and curates approved daily content for and manages all official VCC social media accounts.- c. Provides live social media coverage at major college events.- d. Produces photography as required for social media accounts.- e. Monitors all official VCC social media activity as well as a broad range of external social media networks and accounts for the purpose of audience engagement, content curation, and reputation management.- f. Interacts and engages with VCC's online communities to encourage interaction, answer questions, address feedback, identify and appropriately escalate any safety and security related matters.- g. Advises college on the use of social media to how to create concise and compelling content.- h. Stays current on the latest trends in social media and digital communications and recommends new tools and techniques.- i. Works with all departments to determine how to heighten activity profiles and increase visitors through social media.
2.

Content Management
- a. Reviews and approves all event and information session content before publishing to the website and social media calendars.- b. Assists with publishing content to the external and internal websites in collaboration with Content Strategist.- c. Assists in the maintenance of a central, accessible repository of quotes, testimonials and success stories.- d. Collaborates with external and internal stakeholders to ensure that VCC content reaches our intended audience.
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3.

Monitoring and Reporting
- a. Analyzes and reports on social media performance and makes recommendations.- b. Measures, records and reports on all media activity.
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4.

Marketing
- a. Provides support and coverage for the Content Coordinator as required.- b. Performs other related duties as required.
Qualifications

Education and Experience

Bachelor's degree in Marketing, Communications, Journalism, New Media or related field.

Skills and Abilities

Exceptional written and oral communication skills (journalistic writing, social media copy, copywriting, and content marketing).
Commitment to quality, accuracy, detail, and consistency including adherence to brand standards.
High level of creativity and effective visual communication skills (design, photography, etc.).
Demonstrated ability to curate and create accurate, highquality and creative content targeting a variety of needs and audiences.
Proven interpersonal skills with the ability to work both independently and collaboratively as a member of a team.
Ability to establish and maintain effective working relationships with students, staff, faculty and external contacts.
Effective organizational and time management skills with the ability to prioritize and manage several timesensitive tasks/projects at any given time.
Advanced knowledge of social media management tools (eg. Hootsuite), web analytic tools (eg. Google Analytics), and trends.
Advanced knowledge of MS Word, Excel and PowerPoint.

Salary Range - Prorated based on FTE