Director of Marketing - Montréal, Canada - Vision Group

Vision Group

Verified Company

Montréal, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

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DIRECTOR OF MARKETING - BRAND AND COMMUNICATIONS
Working at Vision Group's head office is working for the North American leader in vision correction.

It means being able to concretely contribute to the development of the company and support more than 15 brands and more than 70 clinics across Canada and the United States.

It's about having the wind in your sails and getting things done as a team in a relaxed environment. And all of this, while benefiting from a teleworking formula adapted to each employee.

Join our team, where our Great Place to Work certification represents our commitment to creating a supportive and inclusive culture for every member of our organization.

A look at your benefits

You have flexible hours because we recognize the need to balance work with life.
You benefit from comprehensive group insurance, including telemedicine and an employee assistance program.
You have a group RRSP with an employer contribution as well as short

- & long-term incentive plans.

You can take advantage of the Vacation Trade Program.
You may benefit from a free LASIK surgery.
You can count yourself as a team member of one of Canada's Best Managed Companies.

Your tasks at a glance

You act as an authority and ambassador of Vision Group and its brands, ensuring consistent brand expression both external and internal.
You ensure best practices in marketing and in the development of marketing campaigns (market research, segmentation and targeting strategies).
You work handinhand with the Director of Marketing Technology and Revenue Optimization to dive deep into data and review the effectiveness of advertising/media campaigns and performance in each channel.
You work handinhand with the Director of US Business to ensure campaigns in the US market are effective and KPI's are being met.
You provide strategic direction and execution for:
Brand management (campaign planning and execution, brand voice and positioning, market research, internal and external sales support, etc.).
Social media marketing, community management and other webbased marketing programs
You oversee a robust team of dedicated and talented individuals who bring everyone's ideas to life including the inhouse creative agency.
You manage PR & communications for Vision Group and all its brands.

A clear view of your assets

You have a bachelor's degree in marketing or related field (MBA considered an asset).
You have a minimum of 3 years' experience as a Marketing Director and have strong leadership & management skills.
You have a minimum of 10 years' experience in marketing & communications and have experience managing more than one brand within a portfolio.
Your experience in advertising agency or directtoconsumer marketing is an asset.
You are fluent in French and in English, as you will have to communicate with unilingual Englishspeaking employees in other provinces.
You have awesome ideas, you think outsidethebox and you are not afraid to speak up

**From our point of view