Marketing Manager - Regina, Canada - SaskTel

SaskTel

Verified Company

Regina, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing Manager - Service Development

Location:
Regina, SK

Number of Positions:2

Salary:
$94,128 - $125,505

Type of Position:
Permanent Full Time

Closing Date:06/18/2024

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POSITION OVERVIEW
As part of the Marketing Operations team within SaskTel, this position is accountable for the:

creating, developing, communicating and obtaining organizational commitment for plans and product development strategies in identified areas of focus;

- assembling and leading cross functional teams to identify, evaluate, and obtain corporate approval for new products, enhancements, and new business opportunities that align with strategic goals and priorities and have significant financial impact upon SaskTel;
- ensuring new products, enhancements and businesses are set up to win in the market in the short term and the long term; and
- completing all aspects of business cases and adhering to governance processes by leading cross-functional teams to acquire and analyze all necessary information with recommendations.

SPECIFIC ACCOUNTABILITIES

Develops business cases and proposals for approval and directs implementation of recommended product/service.
Develops new products in consultation with product marketing, technology, operations and senior management.
Through StageGate and Focus, develops idea templates, scoping documents, requirements documents and proposals and obtains corporate approval for the associated project resources and expenditures to implement the recommended solution.
Ensures the use of the Stage-Gate best practices for the development and introduction of new products and services to ensure quality of product, quality of vendor, quality of cost and revenue assumptions, quality of forecasts, and design of sales, fulfillment, assurance and billing processes.
Develops product and pricing information and training for sales and operations teams so that they can successfully communicate the value proposition, adhering to the SaskTel Brand Promise, and sell the cost benefit, including: features and benefits, competitive comparisons, and ROI logic/calculations for the customer.
Performance of any new product/service for the 12 months following channel launch including unit sales, revenue results, performance of operations and enabling groups postlaunch. Completes 12 month post launch review and identifies and takes corrective action if required.
Leads a crossfunctional multidisciplined team in the evaluation of areas of focus based upon opportunity attractiveness and the business strengths of SaskTel.
Leads clients in the creation of strategy documents, plans, roadmaps and position papers that help create attack plans for service development within Arenas. Communicates those directional documents to stakeholders and enabling groups, with enough clarity and lead time for them to make preparations to support the service development process.
Accountable to be a source of innovation and to lead customers, sales people, cross

- functional teams, other employees, and partners in the idea generation process, which includes evaluating and responding to inputs and suggestions in a timely manner and in a way that permits ideas to be improved upon.

Researches and understands what customers want, by engaging market research specialists and by using service development market research processes, to uncover unmet needs, identify problems and determine emerging areas of focus and incorporate that knowledge into design requirements for new products and services, at every stage of the product development cycle.
Leads crossfunctional multiplediscipline teams to acquire and analyze all necessary information in all aspects of the business case development process, including requirements definition, systems and process designs, project plans, resource effort forecasting, and project costing.
Produces high quality work and adheres to approved project timelines and costs.
Identifies gaps in service development resources, process, and crossfunctional teams, and accountable to communicate service development requirements to senior managers, marketing and technology clients, and enabling groups to ensure needs of service development are met.

QUALIFICATIONS

Bachelor of Administration or Commerce degree or equivalent combined education and work experience.
A minimum of 2 years of demonstrated leadership in marketing and product management.
Knowledge of SaskTel department's interrelationships and the ability to influence decision making and action.
Strong, demonstrated leadership skills.
Demonstrated ability to speak to customers and interpret customer comments and concerns as solvable problems and identify the criteria by which the customer will judge the successful product, whether the customer knows the problem and solution or not.
Excellent verbal and written communication skills and interpersonal and presentation skills.
Ability to lead a team